East Village Empire Building:Odin Expands Once MoreWith Pas De Deux For Ladies

There are two ways to expand your store when the space next door becomes available.
One (the conventional method) is to simply knock down the walls and make the place bigger. The other, which is the method the folks behind Odin on East 11th Street, Eddy Chai and Paul Birardi, have chosen, is to open another store with different but related focus.
Last year we were treated to the opening of Den, which rotates a single label every couple of  months, showcasing new brands and favorites from Odin's vendor list, and now, on the other side of the father ship, Pas De Deux, a women's counterpart, has made its début, ready to take on the powerful troika of Scoop, Intermix & Big Drop, and making a mini-retail empire in the East Village.
Long and narrow, like its progenitor, The new store has its own distinct, retro-plush décor with chandeliers and soft draperies that feel more uptown that East Village. While it carries many of the same labels as Odin, it has bolstered its assortment with lines like Clu and Loeffler Randall that, so far, are just for ladies. The genteel ambiance is a welcome contrast to the hectic, "white box with packed racks" environments of its aforementioned competition.
The staff (of three on a quiet Monday afternoon) is genial and friendly, and though the store is as tiny as its siblings, they make it warm and inviting. We are already willing to predict that, like Odin, Pas De Deux is only an appetizer for a much larger satellite in a higher profile location in short order.
Pas De Deux 328 East 11th Street, East Village

Comments

[Nicole]

This store is totally unoriginal & boring. You can find these brands anywhere and there's nothing special about how it looks.