The Long Awaited Topshop: The Scaffolding Is Down The Posters Are Up

We have seen the renderings. We knew the building, but somehow we still couldn't quite visualize the sparkling new Topshop flagship planned for SoHo.
We can now.
Sometime last week, the construction crew removed the plywood covering the site of Topshop's American flagship, finally revealing the ornate cast-iron building that had been hidden under the city's grime and previous tenant Yellow Rat Bastard's intentionally graffiti laden exterior.
Now it's like some sleeping gem that was waiting to be unearthed. The building has been painted a pristine white, so it looks like the store will be almost as big as Bloomingdale's, and it would seem far more likely that it should have no problem finally readying itself for its officially announced April 2nd opening date.
To make sure that everyone who has spent the past 18 months sealed in a cave is aware of the upcoming store opening, the posters are quickly being hung all over SoHo. They are careful to note that the store is to include TopMan as well, directing the public to the stores' websites to familiarize themselves with the company's offerings.
They are worth checking out, because a lot of people are still under the impression that the company's mass-market sounding name positions it as a sort of H&M/Zara competitor. Anyone expecting those kinds of throwaway prices will be disappointed. Banana Republic would be a better price comparison from what we have been able to tell, which is still relatively affordable with a much higher fashion profile.
Anyway, let the countdown begin:
35 days and counting.

Comments

[Ajlouny]

It was a pretty cool looking building. Thanks for the post.