Shopping for discounted designer clothes online just got a new heavy hitter this week.
The Outnet.com, a heavily anticipated new site from Nathalie Massenet, the force behind designer retail site Net-a-Porter went live early this morning, a few days earlier than expected.
The new site draws from its sister site's extensive selection of international designer brands, and even features hard to find labels like L'Wren Scott and RM by Roland Mouret, though not in deep size selection. In fact there may only be one size available in many pieces, but if it's yours and the right price, you may be in luck.
In addition to its regular stock, Outnet will be featuring special Flash Sale events periodically. Pop-up sales feature merchandise "edited by brand or by theme and are only on sale for a limited time". Another feature is Going Going Gone. As described by the site, "The sale will begin at the featured item's original price, which will then drop continuously throughout the sale until the stock sells out or the sale ends (as indicated by the timer). There's no need to refresh your page as the price will update automatically. Add the item to your bag, but choose carefully because as soon as you click 'Add to Bag' this will lock in the price."
Net-a-Porter has been one of the most successful designer E-commerce sites, and is apparently still able to sell items like $5,000 Balmain denim military jackets during a recession, so we expect Outnet to become a major player quickly, and big competition for Bluefly as well as the sample sale sites like Gilt Groupe, Rue La La and Ideeli.
Perhaps they could add some menswear?
Just a suggestion.
The Outnet.com (Official Site)