Brooklyn Departures: Yoko Deveraux Folds After Times Spotlight

We have heard stories from retailers about how coverage in the Times' Critical Shopper column can add a nice boost to business, but it doesn't seem to have been enough to save Williamsburg hipster boutique Yoko Deveraux.
Only a few weeks after being showcased by Mike Albo in the Thursday Styles, The label has announced that it is folding due to its parent company's financial troubles. Perhaps Mike should have left out the part where he found the brand at a thrift shop down the street for a fraction of the price.
Putting a positive spin on things, the label is holding a "Liquidation Celebration" on its website right now at giveaway prices. The sale will open up to the Brooklyn store tomorrow through Thursday or until everything is gone including fixtures.
Get it while you can, skinny Williamsburg boys!
Discontinued: Hipster Ambassador Yoko Devereaux Shuts Down (Racked)
Critical Shopper | Yoko Devereaux: Walk a Mile in Their Droopy Cardigans (NYTimes)
Previously: Mike Albo Goes Shopping: Hipster Defense Edition