Thom Browne Ready To Turn A Corner

Eyebrows were raised a few months ago when reports surfaced that acclaimed menswear designer Thom Browne's business was on shaky legs after he pared his staff down to the bare minimum and was said to be furiously searching for investors.
It appears he has succeeded, as WWD reports that Browne has hired a new CEO and taken on a Japanese based minority investor. New president Josh Sparks helped broker the deal and has set out on a program to expand and strengthen the label. High on the list of priorities is lowering opening price points by 20 to 30 percent, which couldn't hurt, and expanding retail distribution as well as adding licenses.
Lower prices will be an unsurprising but most welcome improvement. Now if Sparks can do something about Browne's meager size range and constricting fit, we'll really have something to write about.
We know. baby steps.
New Thom Browne CEO Maps Growth Strategy (WWD)
Previously: Thom Browne In Trouble? ...And Other Stories