OK, Technically this is not a collaboration because Jil Sander is actually a UNIQLO employee, but WWD has announced that her special collection for the Japanese retailer now has a title. +J will grace the discreet labels of the line when it makes its début at UNIQLO flagships this fall. Because Sander's actual name is owned by Onward Holdings Co. Ltd. which produces the Jil Sander label, the company and designer had to think up something that would refer to her as a person without directly referencing her name. Longtime Jil customers may remember that at one point her labels included a faint plus sign, which may serve as a subtle reference, but not likely enough to cause legal action. 
As for the logo design, it resembles an abstracted winking smile, which is an unusually cheery image for the normally severe and minimal Sander, but fits in well with UNIQLO's upbeat aesthetic. Hangtags will include the message:
Open the future
Luxury will be simplicity.
Purity in design, beauty and comfort for all.
Quality for the people.
Basics are the common language.
The future is here. +J
We're such UNIQLO and Jil Sander fans that this counts as big news for us. So far no pictures have been released yet, so, except for the tiny glimpse of a trim shirt-collar at right, we can only guess what the final product will look like for now.
In our mind it's looking totally fabulous.
Jil Sander's Collection For Uniqlo Will Be Called +J (WWD)
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