Today In Renaming: British American House Goes Russian Italian

Longtime New York retailer British American House is finally changing its name mainly because almost nothing it sells is either British or American anymore.
The century-old company is being renamed Pravda Abbigliamento e Calzature dal 1908 (if that's a mouthful, you can probably just call it 'Pravda'), which translates from the Italian as "Pravda Apparel and Footwear since 1908".
Before you think the name is a blatant attempt to court Russian born customers, know that the store's owner is named Philip Pravda, representing the fourth generation running a family business that stretches back to 1908. The Italian part refers to the fact that, for decades, the shop has sold mostly Italian made suits from labels like Canali and Belvest.
OK, the red star is pretty Russian looking, but with a name like Pravda, it's tough to resist that reference entirely.
British American House Changing Names (WWD)