This Saturday, the spot next to Bergdorf's that was occupied by eBay with much fanfare last week will be ceded to sports performance apparel brand Under Armour for the rest of the Holiday Season where they will presumably have merchandise that you can actually buy and take home with you. At some point this space, which hasn't had a solid, ongoing tenant since it was a bank back in the '90s, will one day have a permanent occupant, but for now, it seems to be an ideal pop-up location for any number of companies and brands.
Under Armour will use the spot to showcase its complete line of activewear for adults and children including such items as Eco Waffle T’s, and Catalyst T’s made from recycled water bottles as well as to exclusively display uniforms for the USA Olympic Freestyle Ski and Bobsled Teams which the company sponsors. The store will remain open through mid-January giving everyone plenty of time to outfit themselves for their New Year's Resolutions.
Under Armour Pop-Up Store, opening December 5th thru mid-January 3 West 57th Street at 5th Avenue