This Month's Esquire contains a short Q&A with designer Tommy Hilfiger on the occasion of his 25th year in business (not yet available online as far as we can tell). Hilfiger has been patting himself on the back since Fashion Week when he threw a gala party at Lincoln Center to celebrate his anniversary. Here's an excerpt:
ESQIRE: What do you think of the new generation of American designers?
TOMMY HILFIGER: I look at Michael Bastian and I say, That's Tommy, 1985. I look at Thom Browne and his red white and blue trims—that's taken right out of a page in our book.
Wow.
Really, Tommy? They're copying you?
The obvious irony here is that, for years, Hilfiger had been (poorly) dodging criticism that he has built his company by blatantly cribbing from Ralph Lauren's playbook, putting himself in no position to take credit for being someone elses inspiration. His status today would prove the theory that if you present yourself as an important designer with enough marketing muscle for a long enough time, customers will eventually start believing you are one.
On top of that, Hilfiger, whose commercial strength has always been in moderately priced mass produced clothes, has never successfully marketed a bona fide luxury designer collection. Here he is going after Bastian, an alumnus of Ralph Lauren and Bergdorf Goodman whose classical, meticulously made and extremely expensive apparel is not likely to make anyone else think of Tommy, and Thom Browne, the acclaimed menswear innovator whose collections are really unlikely to make you think of Tommy. Is it some sort of wishful thinking that makes him compare any designer who makes classically based menswear to himself.? Unfortunately, while his business' current success speaks for itself, he has never been hailed as a creative force by anyone much. In her review of his last runway show, The New York Times' Cathy Horyn famously took him to task for his overinflated creative ambitions. Essentially, she called him a hack. While many noted Horyn's boldness at so severely criticizing the kind of big name who is often treated with kid gloves by the press, few actually defended Hilfiger's integrity as a designer.
Hilfiger seems to suffer from the kind of delicate ego common amongst sub-luxury level designers. He wants to be counted right up there with Calvin, Ralph and Donna, and, hey, why not Yves, Karl and Giorgio too while you are at it? Are Bastian and Browne really creatively inspired by Tommy? We've never met them, and we doubt that they would even comment on the topic, but we would tend to bet that they are not, and would bristle at the thought.
Interestingly, Tommy neglected to mention Simon Spurr, whom he just hired to give his menswear a shot of excitement or two as Peter Som has recently been doing for his women's lines. Nobody would ever confuse Spurr's sleek, internationally styled collections with Tommy's, but we'll be interested to see what comes out of that collaboration.
Profile: Tommy But Better (Esquire, December 2010 print edition p.72)
Earthbound at the Country Club by Cathy Horyn (NYTimes)