You may be deeply involved in trying to keep up with the Spring Collections in Milan, but the tireless PR department at Gant has just sent us their latest video featuring the presentation of Michael Bastian's Hawaiian-inspired Spring 2012 Collection for the label that was staged a couple of weeks ago at The Park in Chelsea. It was the diametric opposite of his Swedish Winter Fall collection, and one of our most enjoyable moments of the week. It serves to demonstrate how an expertly executed presentation can sometimes be a far superior way to show a collection compared to a runway show. In the middle of a hectic Fashion Week, it made The Shophound smile, which is not so easy these days as we are extremely jaded and picky.
Look below for the video, and be sure to click over Bastian's Sunshine Days blog which chronicles his inspirations and all the activity around putting the collection together.