Céline CEO Marco Gobbetti answered the "when is that store ever going to open?" question yesterday as he announced that the long awaited return of the resurgent luxury label to Madison Avenue would happen later this month. He was really announcing that the company would forgo its runway show for the Fall 2012 season in favor of less formal showroom presentations due to chief designer Phoebe Philo's pregnancy, but our concerns are more locally based. He offered no more details about the shop, though it will obviously play a major role in the protracted relaunching of the label after a revolving door of designers and, ultimately, Philo's arrival as creative director a couple of years ago to save the day. The label's previous location on Madison (now a Michael Kors lifestyle shop) was shuttered to give the new design team a fresh environment in which to sell the reconceived collection, but refashioning the former Gianfranco Ferré and temporary Dior store at Madison and 71st Street has taken a bit longer than eager shoppers had expected. Soon, however, there will be a new world of Céline to divert Madison Avenue's denizens.
Comments