Bottega Veneta Plans
A Men's Store Off Madison
Well, it's just Bottega Veneta day over here at The Shophound. Today's WWD announces the not-terribly-surprising news that the Italian luxury brand is planning a men's boutique on 67th Street just off Madison Avenue which will serve as a counterpart to the recently opened women's shop a few blocks uptown. It will be the label's first men's shop in the U.S. Bottega Veneta creative director Tomas Maier promises a new interior design concept specifically tailored to the needs of the store's male clientele. “We don’t want to make men walk through women’s bags — it’s a little awkward for them,” he told the paper, just after presenting his Fall 2012 collection. He may be overstating his customer's distaste for the sight of handbags just a tiny bit, but the store will feature materials and colors different from the standard Bottega Veneta boutique design focusing on “what a man would like to find” in a store.
So far, we have no specific details as to when it will open, or the exact address, but at the very least, John Caramanica will eventually have his opportunity to take on the brand after today's out-of-sorts Critical Shopper review of the women's shop in the Times.
Bottega Veneta to Open Men’s Store in New York (WWD)
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