A couple of months ago, The Shophound and several other blogs were breathlessly informed that Net-A-Porter would be launching Karl Lagerfeld's new diffusion line KARL with a pop-up shop on Bleecker Street, but they were less clear about the fact that the store would be "virtual" in the sense that it was really a kind of showroom where you could see the collection before ordering it from the website. This proved kind of disappointing to customers who flocked to the store hoping to try things on and buy something and take it home that day, like you do in a real store. A few days later when merchandise to bu arrived, it sold out almost immediately, leaving the iPad-filled shop to its previous "virtual" state.
Racked tells us that starting tomorrow, March 1st at 11 AM, the Bleecker Street space will finally reopen with enough merchandise to keep it going until August of this year with no frustrating fake-outs. Moreover, shoppers who show up tomorrow between 5 PM and 8 PM will get free champagne, and the first 25 who arrive between those hours will receive a free, limited edition tote bag. It's a real live store now, folks. It's almost like when Pinnocchio finally turned into a real boy!
Karl by Karl Lagerfeld Returns to Bleecker Street Tomorrow (RACKED)
KARL by Karl Lagerfeld 375 Bleecker Street between Perry & Charles Streets, West Village
Diffusion Frenzy: KARL by Karl Lagerfeld To Debut In A Downtown Pop-Up Tomorrow (1.24.2012)