Generally, Fashion Week is all about any number of publicity minded entities fighting for attention, so there is something refreshing about the fact that, this week, Japanese retail chain MUJI has quietly launched its skincare line in all four of its U.S. stores which just happen to be in New York City (as well as in the online store).
The well-priced line which includes an organic collection of lotions, moisturizers and toners as well as one for sensitive skin is thoughtfully packaged in both regular and travel sizes, typifyng the chain's philosophy of useful and practical design.
The Shophound is starting to think of Muji as an old fashioned variety store filled with modest but frequently perfect items, often coming to the rescue when we are exhausted looking for the perfect thing from desk items to storage and shelves. It is always worth a browse in one of their shops if you haven't been in there in a while, even if it's just to pick up a few of their great pens and notepads.
Muji Skincare (Muji.us)
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