One of the peculiar charms of Kiehl’s Since 1851 stores is Mr. Bones, the teaching skeleton/brand mascot that dated back to the company's early pharmacy days when he was used to illustrate ailments to customers. Now the beauty and treatment brand is celebrating him by partnering with 13 celebrities to create their own versions of Mr. Bones (pictured above) that will be on display at area Kiehl's stores for six weeks starting this weekend. In exchange for their participation Kiehl's has donated $200,000 to organizations benefiting Children, the Environment, and HIV/AIDS causes worldwide of their choosing. At the end pf this year, each Mr. Bones will be auctioned off to further benefit these charities. Included in the list of skeleton decorators are Alicia Keys, Jeffrey Costello & Robert Tagliapietra of Costello Tagliapietra, David Chang with Steve Keene, Desi Santiago, Frank Kozik, Kenny Scharf, Nathan Sawaya, Olek (Agata Oleksiak), Padma Lakshmi, Tats Cru, Timothy White, Terry Richardson and Zach Galifianakis.
To promote the project, Kiehl's is launching a host of events in stores and through online various online platforms to ensure that everyone gets a chance to win win one of 206 prizes —one for every bone in the skeleton.
In Kiehl's stores, visitors who participate in a complimentary skin care consultation or 20-minute facial, or make a purchase will get a chance to draw a specially marked Kiehl’s packette sample out of a box and win a prize ranging from Kiehl’s gift cards ($25 to $500) and full-size Kiehl’s products, T-shirts, and a dermatologist visit with Kiehl’s consulting dermatologist Dr. Adam Geyer.
On Twitter, visitors to participating Kiehl's stores who Tweet their check in or photo of Mr. Bones and include #MrBones and #KiehlsGives, can win prizes that include a $500 Kiehl’s gift card.
Visitors to Kiehl’s Facebook page will be able to create their own Mr. Bones, save it to the Kiehl’s gallery, and enter to win more prizes including a $1,000 Kiehl’s gift card.
The seven area stores that will be showcasing Mr. Bones include the original Kiehl's pharmacy on Third Avenue in the East Village as well as locations on Columbus Avenue, Lexington Avenue, West 14th Street in the Meatpacking District, Roosevelt Field Mall, Garden State Plaza and The Mall at Short Hills, so get out and shop, and find a fancy skeleton for a good cause.