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Victorinox Returns To SoHo This Week

Victorinox05We are going to go out on a limb and say that there may be no more no more useful item to own than a Swiss Army Knife. The Shophound has had one for a few decades now, and we find ourself using it all the time. The only drawback is that due to TSA rules, we can't travel with one anymore, but that's not really the knife's fault, now is it?

Anyway, this is all to say that Victorinox, the maker of the Swiss Army Knife, and now so much more, is finally returning to SoHo after leaving its longtime Prince Street outpost last year. It sounds like, despite the extended hiatus, the brand has accomplished something of an upgrade. This Friday, an new Victorinox flagship is set to open in a repurposed, historic firehouse, the former home of Engine Company 13, Manhattan, at 99 Wooster Street. Originally, the brand was planning to reopen about a year ago a few doors up the street, but plans will change, and now Victorinox will also relocate its showroom and other North American business offices to the same building. The new store will open first, however, and WWD tell us that, like its predecessor, it will contain an even mix of the rugged apparel collection, luggage and travel gear, the ever growing line of watches, myriad permutations of the Swiss Army Knife, and its very respectable line of German steel cutlery. The setting, of course, will be a bit more evocative, incorporating much of the building's original architectural details and featuring a museum chronicling not only the history of the brand but also its new home. Look for the new store if you are brave enough to face SoHo on Black Friday, and pick up a Swiss Army Knife. They are typically quite affordable, and worth every penny.

Victorinox opening Friday at 99 Wooster Street between Prince and Spring Streets, SoHo
Victorinox Opens SoHo Flagship (WWD)

Time To Go: Two Big Watch Brands Exit SoHo As Victorinox & Swatch Shutter (8/2/11)


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