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Ready To Pack It In?


Rugby's Final Countdown

There are only days left for Ralph Lauren's RUGBY location on Bleecker Street. The Shophound overheard staffers tell weekend customers that the tiny shop would shutter by Wednesday, and any remaining merchandise would be transferred to the bigger University Place store set to close by the beginning of February. It's hard to imagine either store lasting too much longer, as shoppers have already nearly stripped the shelves of both stores bare thanks to the storewide 40% off promotion designed to clear out the defunct label's goods.

It's been a tough 12 months for America's most popular (and biggest) designer as Lauren has folded not only the Rugby brand, but also the heavily advertised American Living label developed for JC Penney (before it morphed into the updated jcp). Perhaps it was that massive loss of business that forced the demise of the still-finding-its-footing Rugby, or perhaps the younger skewing label was cannibalized by Lauren's own, more mainstream Denim & Supply brand that appeared in force at Macy's earlier last year. Art any rate, even mighty Ralph Lauren appears to have some limits, but don't count on the Rugby brand completely disappearing forever. History shows that Lauren's organization has never met a trademark it couldn't find continued use for. It took nearly 15 years for the Double RL label to find its groove, going from a more popular priced vintage inspired line to a premium denim brand before finally flourishing as a nostalgic "Boardwalk Empire" era-inspired workwear line. Even the decades old Chaps diffusion label found a new life as a Kohl's exclusive brand, so don't be surprised if Rugby miraculously finds a new life somewhere else once the dust settles and it has had a little rest. In the meantime, get 40% off anything left at Rugby, including already marked down items, which gives you a pretty good deal on souvenirs from a soon to be extinct label.

RUGBY (Official Site)


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