COLLABORATION DEFLATION: Target + Neiman Marcus Has Officially Tanked (The Shophound)

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January 03, 2013

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Comments

Your take on this collaboration is on point - as you always are.

I love both Neiman Marcus and Target so I really wanted this to work. I always visit NM when I am in Florida and I regularly shop go to Bergdorf here in the city. The main problem I had with this collection was that nothing was worth buying.

I think there should have been fewer items. Stick to some chepaer versions of the designers iconic statements. Not random trinkets. Do a Missoni Remix and give people some more linens and blankets. By all means, avoid middle ground pricing; keep many items under $25 and do a few knockout, special items at around $150.

Target (at least the two I visited) should have also displayed the merchandise better.

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