COLLABORATION DEFLATION: Target + Neiman Marcus Has Officially Tanked (The Shophound)

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    MISHA NONOO
    JUNE 29 - JULY 1
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    Daily: 10 AM - 7 PM
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    4 W. 29th St. bet. 5th Ave & Broadway

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    JULY 1 - 5
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    W - F: 10:30 AM - 7 PM
    SA - SU: 10:30 AM - 5 PM
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    75 9th Ave. bet. 15th & 16th Sts.

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    JULY 7 - 9
    Up to 60% Off Women's Handbags & Accessories
    TU: 12 PM - 8 PM
    W: 10 AM - 8 PM
    260 W. 39th St. bet. 7th & 8th Aves., 8th fl.

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    July 7 - 9

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    JULY 7 - 12
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    TU: 10 AM - 8 PM
    W - SU: 10 AM - 7 PM
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    JULY 16 - 19
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    TH - SA: 11 AM - 7 PM
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    TU - SA: 11 AM - 7 PM
    SU: 11 AM - 5 PM
    151 Wooster St. bet. Houston & Prince Sts.
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January 03, 2013

Comments

Your take on this collaboration is on point - as you always are.

I love both Neiman Marcus and Target so I really wanted this to work. I always visit NM when I am in Florida and I regularly shop go to Bergdorf here in the city. The main problem I had with this collection was that nothing was worth buying.

I think there should have been fewer items. Stick to some chepaer versions of the designers iconic statements. Not random trinkets. Do a Missoni Remix and give people some more linens and blankets. By all means, avoid middle ground pricing; keep many items under $25 and do a few knockout, special items at around $150.

Target (at least the two I visited) should have also displayed the merchandise better.

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