So here's a surprise.
The much heralded Rag & Bone boutique at 909 Madison Avenue at 73rd Street has quietly closed. Our friends at RACKED tell us that the high-profile store, meant to be an uptown flagship for the brand, is now being prepared for a new tenant, the three level Dominique Lévy gallery.
Why the short lease for such a prominent store? Co-founder David Neville told Racked that the store only had a one-year Pop-Up lease and was always intended to be temporary.
Funny how that detail was never released in the copious amounts of press coverage that accompanied the store's opening a year ago. for the record, it certainly didn't look like a pop-up, but those terms has become much more fluid lately. For example, Christian Dior's "temporary" men's store in SoHo recently became permanent —to the surprise of just about nobody. Perhaps this was the same situation in reverse in which case the lease was intended to be extended if the store performed well enough. It's hard to imagine that the company, which just received major new investment this month, is in any sort of trouble, since it is rapidly expanding its retail network all over the country and remains a favorite in stores. In fact, according to Neville, the brand is still looking for a permanent spot in the Madison Avenue area.