On the eve of Fashion Week, Critical Shopper Alexandra Jacobs makes a visit to the newly relocated Emilio Pucci boutique on Madison Avenue for this week's Thursday Styles. The label has benefited from generation after generation of thrift shoppers rediscovering the kaleidoscopic prints invented by its namesake, but the Pucci of today seems finally to have broken free of its retro image by way of current designer Peter Dundas' slinky eveningwear for Rhihanna, Beyoncé, Katy Perry and, most recently, Kelly Rowland who wore a Pucci black leather halter bodysuit with zip pockets for her non-surprise Destiny's Child reunion at the Super-Bowl (we got a press relase emailed to us within seconds of her leaving the stage).
Unfortunately, all this slinky glamor has put Jacobs in a store now pushing Red Carpet wear ahead of the loud and sometimes dizzying but essentially wearable sportswear that made its name. Despite the best efforts of a reportedly super-accommodating staff neither she nor her shopping companion found much to realistically add to their wardrobes,
...as a friend facing down an upcoming black-tie gala tried on a heavily beaded minifrock: “Katy Perry actually wore that.”
I couldn’t help noticing that two red beads were appliquéd exactly over my pal’s nipples, suggesting the Capezzoli de Venere dessert proffered by Salieri to Mrs. Mozart in “Amadeus.”
And what not-GaGa person really wants articulated nipple indicators on her dress?
Critical Shopper: Talking About Pucci in the Present Tense By Alexandra Jacobs (NYTimes)
Emilio Pucci 855 Madison Avenue at 71st Street, Upper East Side