Even though the folks at Calvin Klein Underwear are getting a lot of attention this week for their quintessentially Calvin Klein-ish Superbowl ad, H&M and David Beckham are making their own play for prominence in the underpants business by tapping Sherlock Holmes director Guy Ritchie for a new minute and a half short film promoting the footballer's new Spring line. Trading in classical physique glorification (not that there's anything wrong with that) for a touch of self effacing slapstick, the short finds Beckham chasing after an errant bathrobe. What can we say?
Dude can run.
Click through to watch and rewatch as many times as your little heart desires.
David Beckham Bodywear at H&M (Official Site)