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Here's What's New After The Latest Men's Store Renovations At Bergdorf's

BGBrionion2Barneys isn't the only uptown store getting an overhaul.
Last Fall, Bergdorf Goodman's Men's Store debuted a completely redone third floor, but that wasn't the only big change in the works for the 23-year-old luxury emporium. A new shoe "library" appeared on the main floor shortly thereafter, and just this week, a whole bunch of new renovations, some bigger than others, were unveiled. The Shophound stopped by yesterday to check them out and compile a list of the changes you will find if you haven't visited the men's side of 58th and Fifth in a little while:

The Big News: A fully overhauled suit department on 2.
Though Bergdorf's suit offerings have evolved quite a bit since the store was launched in 1990, the actual room in which they were sold has barely been touched, until now. Mirroring the concept of their big rival a few blocks away on Madison Avenue, the store has effectively banished the "suit department" in favor of more boutique-like "lifestyle" presentations from their main tailored clothing resources. To that end, Ermenegildo Zegna has been moved from a disjointed space originally conceived as separate designer shops on the other side of the rotunda to its own home overlooking Fifth Avenue. Brioni gets a similar shop. There's a revamped formal section, and another room devoted to smaller, more exclusive brands like Kiton and Isaia whose offerings may not be broad enough for their own shop-in-shops.
Next up: he other side of the floor is mostly under wraps for what according to WWD will be a new Berluti shop and a combined home for Ralph Lauren'sBlack and Purple Label collections. Also, get ready for a bar in the rotunda to replace the well-liked but space hogging restaurant that was pushed out of the third floor.
Bonus: The "Down" escalator connecting the second and third floors has magically re-appeared!

In Other News: Smaller tweaks and rearrangements on the main floor.
Walk through the Fifth Avenue entrance and notice the absence of the cluttery Ralph Lauren multi-label shop on your right. Thankfully, it has been replaced with a newly expanded leathergoods and accessory section that tells you that the men's bag (do not under any circumstances call it a murse) is here to stay. To your left, the dark space that Charvet lived in since the store's opening has been taken by a shop in shop for Brunello Cucinelli, a brand Bergdorf's has been instrumental in nurturing from a cashmere knitwear resource to a fully fledged soup-to-nuts lifestyle collection. Charvet, another of the store's longtime, key brands, had been relocated to a new, expanded home adjacent to the rest of the furnishings on the other side of the rotunda, which makes more sense anyway.
Next up: The first Goyard men's shop outside of Paris and a separate Berluti shoe shop as well as a design refresh for the rest of the furnishings area.Perhaps the biggest development for the Men's store over the years is the lack of concern about opening price points. Defying any larger economic logic, both the Men's and the Women's stores have always been strongest at the very top of the luxury market, and while the stores can feel like a maximum luxury overload, it's always good to know what the right things to buy might be when  you win Lotto. In contrast to the slash-and-burn overhaul of Barneys' Madison Avenue flagship, Bergdorf's isn't trying to change its inherent character as a store. It knows exactly what it is, it's just making itself even better.

Bergdorf Goodman Men Remodels (WWD)
Bergdorf Goodman's Men's Store 745 5th Avenue at 58th Street, Midtown


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