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H&M's COS Pop-Up Returns To Opening Ceremony Next Month & Finds A Permanent Home In Beverly Hills

COS-WWD
Though we have yet to hear a firmer date than "this Spring" for the opening of America's first COS store in SoHo, the pop-up shop that introduced H&M's more upscale label to the U.S. last Fall will return to Opening Ceremony on April 17th. Though it's really more of a pop-up "fixture", this season it will also include clothes for children, and will be duplicated at Opening Ceremony's Los Angeles store. The arrangement has been a good teaser for the brand, and the relationship with is expected to continue even after COS has opened its own stores here. Opening Ceremony's Carol Lim and Humberto Leon tell WWD, “We are looking forward to continuing our partnership this spring with another offering of COS products exclusively in North America and to creating another beautiful pop-up experience in April, this time within our Los Angeles store." And speaking of Los Angeles, Cos has announced that a 13,000-square-foot space at 357 North Beverly Drive in Beverly Hills will be the site of its second Stateside store opening "later this year". This particular street has become something of a enclave for contemporary brands like Alice + Olivia, Sandro, Maje and others, so COS should be right at home there.

Back here in New York, since "Spring" starts in about 10 days, the actual opening date of New York's COS store on Spring Street is still a bit of a mystery, and the brand still has no official U.S. website yet. The last time The Shophound passed by the site, there was no way to tell what progress had been made in constructing the store (the image above is from a COS store in Milan), but Opening Ceremony's assortments will be available in its stores and through its website as long as they last. 

H&M's COS Set to Cover the Coasts (WWD)

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