The long awaited unveiling of the new Barneys Chelsea Flagship in its erstwhile men's store location is only days away.
Over the weekend, The Shophound happened to pass by and see the scaffolding covering the new storefront being taken down. As we reported earlier, the exterior of the store (pictured above) has been completely redesigned from the previous entrance to the old men's store that Loehmann's maintained while it inhabited the building. In its place is sleek plate glass, slabs of marble and, most notably, a lengthy steel awning that wraps around the 16th Street corner of the building (pictured below). Those plate glass windows appear to reveal a view directly into the store, so don't look for those famous display window to make a comeback on Seventh Avenue, but the store's logo has been embedded into the sidewalk just in front to the windows for a feeling of permanence (pictured below).
Opening day is expected to be sometime around this weekend to coincide with Women's Fashion Week beginning on Thursday. A look at the second and third story windows revealed racks of clothing waiting to be placed in their departments, so store staff is probably busy stocking the shelves at this very moment. Barneys' Spring advertising campaign entitled "Our Town" and photographed again by Bruce Weber pays tribute to New York's incomparable nightlife characters and features non-professional models in a reference of sorts to the store's more bohemian roots downtown. See a video of the campaign after the jump, and stay tuned for more opening news in the coming days.
WWD is reporting that the official opening date for Barneys in Chelsea will be Monday February 15th. A "Friends and Family" preview will be held the day before on Sunday the 14th, though we don't really know if this means it's a strictly restricted VIP preview or simply a soft opening. Either way, you can start your countdown now.