Critical Shopper Jon Caramanica returns in this week's Thursday Styles to take on the dismayingly resilient trend of luxury designer sneakers by visiting the newly expanded Giuseppe Zanotti Design boutique on Madison Avenue. Designer sneakers are nothing new. They go back decades, but the current iteration, mostly aimed at men, has resulted in increasingly embellished and costly athletic shoes that are further and further removed from any actual sports that they were originally intended for. While Zanotti is hardly the only designer offering such footwear, he does make some of the most baroquely adorned models. Our shopper compares the designer's style to the "brazen, sexy vulgarity" of the 1980s, although as someone who lived through that decade, we can assure that Zanotti's designs far surpass the glitz of that decade with higher heels and flashier materials than anything anyone wore back then.
In fact, it is the glitz of the actual store that first strikes our shopper's eye, but it seems almost too humble a setting for Zan0tti's ever more lustrous offerings. Our shopper isn't blinded by the gleaming surfaces before him, however. It turns out that the increasingly impractical shoes are not all that comfortable. "All of the sneakers I tried on had the first-wear inflexibility of shoes, and the leather began to visibly crack with the first steps," he writes, describing them as "like wearing huge pieces of candy on your feet." The token apparel items presented to complement the shoes seem similarly shiny, impractical and uncomfortable. Ultimately, our shopper never really gets to the bottom of whom this store and its crass sneakers are for. Who is the guy (as usual, Caramanica mostly ignores the larger women's side of the store) who wants to drop $1,250 on an extravagant, bejeweled variation on a pair of $150 Nikes? We never really find the answer beyond the suggestion that it is not our shopper.
Critical Shopper: The Store With the Golden Sneakers By Jon Caramanica (NYTimes)
Giuseppe Zanotti Design 806 Madison Avenue between 68th & 68th Streets, Upper East Side