As was widely rumored a few months ago, hyper-popular grocery chain Trader Joe's has been confirmed by DNAinfo to be opening a new branch in 12,000 square feet on the ground floor and lower level of 670 Columbus Avenue on the corner of 93rd Street, a new retail space that has been waiting for quite some time to be filled. This will be TJ's second Upper West Side location after a branch at 72nd and Broadway that, like all the other locations in the city (and perhaps, the world?) is perpetually plagued with long lines of customers snaking throughout the store. Hopefully, this new branch will help to alleviate that overcrowding, but not importantly, it is only a few blocks from Shophound HQ which means that we will no longer have to go on the subway when it's time to replenish our stock of 19¢ bananas and frozen packages of ready-to-stir-fry vegetables. (insert delirious cheering here)
The new store is expected to be open early next year, and its main competition will be a Whole Foods at 97th and Columbus. If other neighborhoods in the city are feeling neglected, there's hope for them as the chain continues to look for suitable space in New York. Another location is reported to be opening in a former Food Emporium space in Kips Bay this Summer, and more rumors point toward a possible second East 14th Street store to be located between Avenues A and B.
So far, the Upper East Side has not been tapped, though it is likely to be high on the chain's list of neighborhoods for potential locations. For now we will just be counting down the days until our own neighborhood location opens its doors.
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