It isn't to be shown to the press until this afternoon in Paris, but the folks at Vogue.com got their hands on a few publicity shots (above and below) from the first ongoing Uniqlo U collection that designer Christophe Lemaire has been cooking up for the Japanese mega-chain in his new dedicated design studio. Unlike the last two seasons' Uniqlo and Lemaire collaboration collections, this new label will be an ongoing label with its own design staff led by Lemaire himself. “As a designer interested in everyday life, in bringing solutions to feel good in your clothes, in trying to bring style and quality to the people, in making good clothes that could become like ‘good friends,’ I can only be excited to work for a brand that has this amazing capacity to make good quality affordable,” he tells Vogue.com. The few itms pictured, a sleek knit dress with a matching pullover around the neck, a dark melton coat and a down puffer jacket are simple basics elevated by Lemaire's sensibility —which is exactly what we were promised last month when the line was announced. Look for more images in the coming days isn the looks are revealed. It looks like the collections will be something worth looking forward to when they debut at retail this October.