It has been the retail equivalent of couch surfing for Fendi in SoHo for a while, now. While the brand has found the block it wants, it has been bouncing around from pop-up to pop-up for several seasons. First on the corner of Greene and Prince Streets, a space absorbed by the Louis Vuitton boutique, and then a few doors down in an awkwardly long and narrow store that subverts its visibility almost entirely. Multiple reports, however have the LVMH-owned luxury label in talks for a more appropriate, permanent space just across the street in the former home of Space NK at 99 Greene Street. Pushed aside in favor of bigger siblings Vuitton and Dior no longer, the brand will be able to settle comfortably in its own 6,000 square foot store in the middle of the block between Spring and Prince Streets. Look for a more spacious new store to appear there sometime next year.
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