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COLLABORATION ANTICIPATION:

The Next Uniqlo U Collection Arrives Online Tomorrow & In Stores Friday

UniqloU-ss18
Images via Uniqlo.com

It is a bit of a challenge keeping up with all of Uniqlo's rolling collaboration collections, but the first of the season arrives this week when the next UNIQLO U collection designed by Christophe Lemaire and his exclusive team becomes available. As has been the mega-chain's custom, the collection will be purchasable online tomorrow evening the 25th at 9 PM Eastern Standard time. It will appear in selected stores the next morning for in-person shopping. As usual, the store distribution will be limited, but all three of New York's Flagships, Fifth Avenue, SoHo and 34th Street, will have it along with Chicago's Michigan Avenue store, L.A.'s Beverly Center and San Francisco's Union Square.
And what will select shoppers find in their curated locations? More of what we have come to expect from the chain's "deluxe" label, which, in this case is basics with an advanced Euro-style edge, so the khakis are now full and billowing instead the slim and tapered silhouette that has fully captured the mainstream aesthetic. T-Shirts in heavier-gauge cotton are now also full and boxy in more directional colors, and if the new, edgier silhouettes are too much to carry off all at once there are enough appealing outerwear pieces and clean-lined separates to ease into the new proportions one piece at a time, at a much more affordable price than what comes of Europe's runways. Tees start at $9.90, with special outerwear pieces topping out at $99.90. Typically, some things sell out fast, and others linger, but sometimes it's hard to figure out which will be which, so we usually recommend jumping on the the things that make the strongest impression quickly. See the lookbook HERE, and make your choices accordingly.

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