At this point, a new Trader Joe's is not as unique an event as it used to be, unless it is but a couple of blocks away, as the upcoming Columbus Avenue unit is from Shophound HQ. As we regularly pass breathlessly by the site to gauge progress, we noticed through the recently uncovered front windows that they are starting to install fixtures and registers to the store, suggesting that an opening may be only weeks away. We don't have a firm date yet, but the store at the corner of 93rd Street is listed as 'opening soon' on TJ's website, along with the more unusual news that it will include not just beer but also wine and spirits in its assortment. This will be only the second Trader Joe's liquor store in New York City where it has been notoriously difficult for the chain to navigate the licensing requirements to sell alcohol. Interestingly it will be just down the street from the only Whole Foods around that has a separate liquor store. This may signal fewer obstacles in the future for both chains in adding alcohol to their stores as the Trader Joe's slated for later this year on Spring Street in SoHo is also listed as selling wines and spirits. Perhaps the stores are being more aggressive in achieving their full presentations because, though it's taking a while, and it's going to be all the way in Brooklyn, there's one store on the way that will give both chains a run for their money: Wegmans. Get ready for a grocery way where all New Yorkers might turn out to be the winners.
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