Can a marketing hook be both socially responsible and increasingly tiresome? Can we be blamed for suffering from "Green Fatigue"? It doesn't mean that we have stopped recycling or we're deliberately leaving lights on and taking extra long showers, but we worry about what the inevitable backlash might be.
And there will be one. We only hope that all of the high-profile "green" goods we keep hearing about will hold up to proper scrutiny.
It you have noticed an overabundance of stories about eco-friendly clothes, food, cleaning products, furniture, contraceptives, etc., it's probably because Wednesday is Earth Day, which has been going on for decades, but has taken on added significance in recent years as the merchandising opportunities proliferate. This year, for starters, Kiehl's had formed an alliance with Waterkeeper Alliance, which is dedicated to protecting our water supplies from pollution. To celebrate Earth Day 2009, Kiehl’s has introduced a Limited Edition Superbly Restorative Argan Body Lotion, 100% of whose net proceeds will benefit Waterkeeper Alliance.
Beginning Wednesday, April 22nd, Keihl's will host a three-day online auction of 10 unique items to further support Waterkeeper Alliance featuring one-of-a-kind signed and donated items including:
Adrian Grenier Autographed "Entourage - Season 4" DVD Set (2 Sets)
Best of Kiehl's Since 1851 - For MEN ($494 Value)
Best of Kiehl's Since 1851 - For WOMEN ($493 Value)
Kelly Slater Autographed Al Merrick TUFLITE (SURFTECH) K-BOARD Surfboard
Kelly Slater Autographed Biography – For The Love, by Kelly Slater, Jack Johnson, and Phil Jarratt.
"Israel" Limited Edition Poster, designed by Emek, signed by Erykah Badu and Emek
"Moscow, Russia" Limited Edition Poster, designed by Emek, signed by Erykah Badu and Emek
PARSONS, The New School for Design: Online Course: Hot Cities, Cool Solutions: Living in a Low-Carbon World ($570 Value)
Kiehl's has formed a special website, kiehlsgivesback.com, to showcase its charitable activities, which will offer other products and events throughout the week as well.
Joining the fun, Louis Vuitton has announced that 15% of all sales purchased on the company’s U.S. site, onthis Wednesday will be donated to The Climate
Project, an international non-profit organization founded by Al Gore with a mission of increasing
public awareness of the climate crisis at a grassroots level worldwide. Vuitton has been working with it since 2007.
In other Earth Day Shopping news, GILT GROUPE is featuring eco-friendly designers this week including Matt & Nat, Loomstate and Stewart + Brown, Edun for Men and Women, and Stella McCartney for LeSportsac. Also this week, look out for Issey Miyake for Men and Women, Richard Chai, Gryson and Amrita Singh. Click HERE for your personal invitation.