Does The Shophhound ever post on a Sunday?
Almost never, but every now and then something happens over the weekend that merits immediate response, especially with a media cycle that would make it old news by tomorrow morning. It was inevitable that, at some point, Instagram would be used to make a Momentous Fashion Announcement, and so it happened late yesterday that Alexander Wang (pictured at left) used his hitherto little used account to post a video (embedded below) telling the world that he would be collaborating this Fall with H&M to launch a capsule collection for Women and Men set to stores on November 7th.
Of course, he posted it from Coachella. On a Saturday.
While most of us know we may never make it to the ultra-hyped California music festival that has become an extended Comic-Con of sorts for the ineffably cool, we will probably get a easier chance to buy Wang's collaboration line which will be available in 250 H&M stores around the word as well as through the retailer's web store —which we finally have here in the U.S. “I am honored to be a part of H&M’s designer collaborations," the designer says in a subsequent press release, "The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.” For H&M's part, creative advisor Margareta van den Bosch says, “Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.” No other details about the offerings have been released yet, although we expect they will trickle out throughout the summer. Given Wang's ever expanding popularity, however, we suggest you start planning your shopping strategy right now. We are anticipating one of the strongest public responses to this line as H&M has had for several seasons, so brace yourselves, and consider investing in a bit of camping equipment if you want to be first in line.