You would love to have the same, smooth, youthful skin as a genetically enhanced superhero who has survived decades of being frozen in an arctic iceberg with barely the slightest wrinkle on his brow. Never mind that he is a fictional character who never ages, Kiehl's has engaged Captain America himself to help launch its latest product, Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men ($40).Yes, at some point in the future, our attention will be completely monopolized by Superheores. Kiehl's is just getting a jump on things.
While the Kiehl's brand has a remarkably high proportion of male customers already, many American men are still resistant to skincare that goes beyond soap and water —even one that has been created specifically to treat their thicker, rougher skin like this one. Starting today, every Kiehl's purchase will include a special limited edition comic book, "Captain America: Transformation & Triumph" (pictured above) created with Marvel Custom Solutions that features 12 pages of Cap battling his classic foe Cobra at Kiehl's original East Village store, while supplies last, of course (Read it online HERE). In addition, you will likely be seeing images of Captain America all over Kiehl's counters in department stores this summer. Whether or not this marketing partnership will get the Comic-Con crowd to venture into the cosmetics department remains to be seen. They have not, after all, been known for their fastidious grooming practices, but perhaps Captain America can change all that, which might be a superhero-sized accomplishment itself.
Your move, Superman.
Kiehl's (Official Site)