The looks are out and the lookbook looks good.
Today is the day the Target begins the publicity blitz for its upcoming collaboration with Joseph Altuzarra by releasing the lookbook. As is typical with such things, everything is under $100. Anyone worried that the designer might water down his signature sexy, urbane aesthetic can relax. So far, the images look like classic Altuzarra including the python prints and burgundy velvets that have become part of his signature. They look great on Eva Herzigova who appears to be starring in the ad campaign.
Well, of course it looks good on a veteran supermodel. Will it look good on you? The designer has spoken to many media outlets and told them basically the same thing: The collection is aimed at grown up women, and both he and Target agreed that there should be no skimping on sophistication. Regular Altuzarra customers will recognize his focus on fit, which, to the uninitiated, means slim, high cut armholes and tight sleeves just like his ready-to-wear line. How this translates to Target customers remains to be seen, but the preview images are promising. There should be enough slender fashion fans salivating for this collaboration to released to assure a fast sell-through. Get a closer look at every item, including prices, on Target's new Altuzarra page. Have a look at all 24 outfits in the gallery below, and mark your calendar for the collection's rollout on September 14.
Altuzarra For Target (Official Web Page)
Collaboration Anticipation: Altuzarra Meets Target This September