Uniqlo's Liberty Of London Line Arrived In Stores Today With Few Crowds But Plenty Of Good Merch
If you were worried that Uniqlo's new collaboration collection with Liberty of London was going to create the kind of frenzy that the iconic Brtish textile brand whipped up when it teamed up with Target a few years ago, then you can rest easy. Things at the Japanese chain's Fifth Avenue flagship were reasonably calm at midday today when the Shophound stopped by to check out the collaboration in person. The shelves and racks seemed fully stocked with the brand's famous florals translated into fairly classic items that should ultimately sell easily, but nobody should be put off by the notion that there might be aggressive crowds flocking to the store. Apparently, Uniqlo is not yet at Target's level of promotional skill, but maybe one day it will be.
But back to the clothes on hand, though the collection is billed as being for men and women, the men's offerings consist of a single, classic style of linen shirt in five floral patterns of a suitably masculine shades of blue. The women's collection includes several printed tees, two styles of jersey dresses —one long and one short, loose drawstring shorts along and tote bags, slippers and other accessories all in various Liberty prints. It's also priced to move with nothing under $39.90, so if the intermittent balmy weather has made you ready for flowers that have yet to bloom on their own, a printed top may be a good temporary Spring fix.