Cue the Trumpian Xenophobia.
Two retailers from far, far away are set to enter the shopping fray in SoHo as the Fall influx of new stores starts taking shape.
First off, Seattle, Washington boutique Totokaelo (keep practicing saying that) will be opening its first satellite location at 54 Crosby Street between Broome and Spring Streets right next to the backside of Bloomingdale's. The store will occupy 8,400 square feet over five floors (rendering pictured above) and two outdoor areas in a narrow building with dramatic, open skylit spaces. Like the mother-ship in Seattle, the new store is expected to carry a curated mix of directional designer clothing for women and men like Haider Ackermann, Dries Van Noten and Ann Demeulemeester to name a few, along with home furnishings and objets d'art. The folks at Totokaelo are so dedicated to the store's expansion that they have moved their creative and merchandising teams to New York permanently. We won't have to wait too long to find out if the risk was worth it. Totokaelo is set to open just after Labor Day on September 10th.
New Yorkers will be somewhat more familiar with Repetto, the French footwear label best known for ballet flats in myriad designs and colors. The brand is set to open its first New York store on November on West Broadway in a 2,350 square foot space near Anthropoligie, Ralph Lauren's RRL and fellow Parisian Ladurée. The store is set to open just in time for the company's launch of the Opera line, its first collection of high heeled shoes. The label will also have space for its new ready-to-wear collection as well as fragrances, a special dance section and an atelier which can offer customization with a choice of 250 colors. Uptown Repetto fans can look forward to another another location near them, probably on Madison Avenue, to be announced soon as the brand embarks on a plan to dramatically increase its presence in the U.S. market and makes the transition form exclusive ballet-shoe resource to fully-fledged fashion brand.