See that old old Juicy Couture store above that never quite seemed to belong on Madison Avenue and 70th Street?
It's about to get a nice upgrade with real couture —no juice.
After sitting empty for quite a while in that unfortunate way that prime Manhattan real estate will do these days, The New York Post has announced that Beirut-based designer Elie Saab will be taking over the 4,000 square foot space for his first American boutique. The new store will put him just a few steps away from Prada, Céline, Tim Ford and Gucci just to name a few, so he really couldn't have asked for better company. The Post suggests that Saab is probably paying less than the $3.5 million asking rent for the store, but, really in Saab's world of over-the-top luxury couture, money has never been much of an object. There's no projected opening date mentioned, but we should all just sit back and wait for the glamor to materialize.