It's always important to keep oneself apprised of important developments in Desserts, and as The Shophound was perusing the list of new ice cream purveyors in this week's New York magazine, we noticed the name Vivoli Il Gelato, which had recently opened a counter at Macy's Herald Square.
Could this be the same Vivoli that we had encountered in Florence, Italy a couple of decades ago, finally making its way across the Atlantic? Yes it is, and it's the very first shop that this 80-year-old family run gelateria has ever opened outside iof Florence, let alone Europe. Even though we had pretty much stuffed ourselves last Thursday at the Super(Duper)Market, we didn't waste a minute hightailing it down to Macy's sixth floor to see if Vivoli's gelato made the overseas journey intact. Was it is good as we remembered? We needn't have worried. Silvana Vivoli, the granddaughter of the company's founder, has reportedly made the journey here to make sure that the new shop lives up to her family's high standards, and so far, nobody seems disappointed since it was uveiled in May. She is keeping a tight classic assortment of nine gelato and three sorbetto flavors available at a time, and though we wanted to taste every one, we picked the pistachio in a promisingly natural shade of green. We settled into the sleek lounge next to the store's highly touted Stella 34 Trattoria and it's dramatic midtown views to savor our little indulgence. As in Florence, Vivoli serves only in cups, and though the small size might seem meager, when it is tightly packed it is more than satisfying. Starting at $4.75, it's also a premium priced treat, but worth it for gelato lovers. The back of the bedding department at Macy's is probably not the first place anyone will look for superlative gelato, and as New York Magazine has pointed out, there is o shortage of good new ice cream available around tow this Summer, but Vivoli is worth going out of your way and braving the crowds of tourists meandering through the store's ongoing renovation for. Hopefully, we will see more Vivoli counters around the city in more convenient (but maybe not too convenient) locations soon.
Vivoli Il Gelato At Macy's Herald Square, 154 W. 34th Street, Sixth Floor
11 Great New Places to Get Ice Cream During the August Heat (Grub Streeet/NYMag)