The Columbus Circle Subway Station's Upcoming Retail Tenants Are More Chelsea Market Than MTA
The Columbus Circle subway station has been under renovation for so long that we almost forgot that it was supposed to have shops lining the block-long underground walkway that spans Eighth Avenue from underneath the Hearst Building south of 57th Street to Time Warner Center at 58th. Today, however a list of the carefully curated tenants was released that reveals the elaborate plan to take advantage of the 90,000 people who pass through the 14,750 square foot space every day.
To be called Turnstyle, (see renderings above) the shopping complex will include a mix of food and fashion retailers staring with a food court with seating on the southern side slated to include Ignazio’s Pizza, Gelato Ti Amo, MeltKraft grilled cheese, Bosie Tea Parlor, Ellary’s Greens organic café and an unnamed cupcake shop meant to replace Magnolia Bakery which pulled out of a proposed store. Live music will also be added to the mix according to Susan Fine, the developer of the concourse who revealed the plans to the Observer. On the north end, another grab 'n go food section will bring Dylan’s Candy Bar, Georgia’s Café and Bakery, The Nut Box, Fika espresso bar,Just Falafel street food and By Suzette crepes. Connecting the food will be an "impulse buy" section expected to include Blossom Du Jour vegan fast-food, Spectre & Co. men’s accessories, Studio Manhattan handbags and accessories, Lush handmade bath products, Arth hats, Specs New York eyewear and Kit’s Underground Wine and Spirits. A lease is reportedly out for a Papyrus card shop as well.
Given the upscale improvements in the neighborhood such as The Shops at Columbus Circle and the highly anticipated Nordstrom flagship at 57th Street and Broadway with its vast luxury tower above, developers made a special effort to avoid the typical newsstand/candy store/shoe repair combination typically found in midtown subway stations. Of course, there is always the chance that no matter how affluent the commuters, sometimes all they really want or need is a newsstand, a candy shop and, most importantly, a shoe repair when they are coming and going from work. It is hoped that new stores will be opening by the end of the year, and then we will see if the Columbus Circle retail arrangement will become a template for other large subway stations throughout the city.
Slate of Hot Retailers Headed Below Ground at Columbus Circle (Commercial Observer)