Yes, January's reign of terror on floundering retail ventures has not quite finished.
The Gap's contemporary women's web retailer Pimerlime is being shuttered along with its sole retail store in SoHo. Launched in 2006 as a footwear site for men and women meant to compete with Zappos, Piperlime transitioned to a women's contemporary focus after a few years, but never gained enough traction to expand beyond a the single retail door at 121 Wooster street in SoHo that is reported to be closing by the end of February. The website will cease operations by the end of March. Incoming Gap CEO Art Peck is said to be planning more sweeping changes, but so fat, this seems to be is most drastic move, and he isn't supposed to officially start until next month. Still, the division has yet to cross the $100 million threshold in sales, and, to an incoming boss, it must have seemed redundant next to the more successful, upper contemporary chain Intermix, which is now owned by Gap.
So, you can probably look for some good store closing deals at the SoHo Piperlime, though one suspects that most of the store's Spring deliveries have been cancelled at this point. What we can look for are more changes at Gap's various divisions. Banana Republic is just starting to see the influence of its new creative director, Marissa Webb, but the struggling flagship Gap chain is still due for a fix, after a 5% drop in sales over the Holiday season, so expect some dramatic news there soon.