"Everything under one roof" is what to keep in mind as H&M opens the doors of its biggest flagship anywhere today at Noon at Fifth Avenue and 48th Street. For the first time in the U.S., every product category that the Swedish mega-chain offers will be available in a single store including men's, women's, children's, newborn, maternity, lingerie, cosmetics, special sizes and, for the first time in New York, the long awaited home collection.
Will you want to get there early?
Maybe. The first 500 shoppers through the doors get an H&M T-shirt and an Access to Fashion Pass (read: Gift Card), valued from $10 to $500, so they will make it worth you while.
In addition, artist Jeff Koons has collaborated with the chain to offer an exclusive limited edition handbag featuring the signature "Balloon Dog" image ($49.95 at left) that will be plastered on the store's façade for the opening (H&M is a major sponsor of Koon's current retrospective at the Whitney Museum).
Of course at 57,000 square feet, it will only be the chain's biggest store for a few months until it has to surrender its title later this year to the 63,000 square foot unit set to open later this year on 34th Street at the former Herald Center. If you miss today's fanfare, don't worry. It looks like there will be plenty more coming in a few months and that's not even including the U.S. debuts of H&M's other chains & Other Stories and COS before the end of the year.
Yeah, they are taking over the city.
H&M Opens at Noon on Thursday July 17th at 589 Fifth Avenue at 48th Street, Midtown
H&M's Biggest Flagship Ever Opens On Fifth Avenue In July With A Jeff Koons Collaboration + Prizes