In a first for H&M, the chain's big Fall designer collaboration was announced by its designer on the red carpet of an awards show. At last night's Billboard Music Awards red carpet, Balmain designer Olivier Rousteing announced the upcoming collaboration flanked by models Jourdan Dunn and ubiquitous multimedia phenomenon Kendall Jenner (pictured below). His cohorts were reportedly dressed in looks from the upcoming collection, though it is unusual for H&M to release any kind of preview this far ahead of the launch date, November 5th. Further confirmation soon came from both Rousteing's and H&M's Instagram and Twitter feeds. While H&M has yet to issue a full press release, the only other bit of information we know is that the collection will include both women's and men's clothing and accessories, and, of course, can best be followed on social media with the hashtag #HMBalmaination. Will there be some good biker pants? It's a good bet, and something to ponder before the fast fashion giant opens its biggest store on the planet on Wednesday at the former Herald Center.
See some relevant embeds below, and stay tuned for updates.
UPDATED with the official images & video.
In an official statement designer Olivier Rousteing says, "I want to talk to my generation: this is my main purpose as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me because everybody can connect with the H&M brand. It calls for unity, and I am all for it."