We were pretty sure that this was a decision that had to be made quickly, and it was. Following on the heels of
NBCUniversal, Univision and several other companies, Macy's Inc. has dropped Donald Trump merchandise from its 789 stores.
A statement released today reads:
“Macy’s is a company that stands for diversity and inclusion. We have no tolerance for discrimination in any form. We welcome all customers, and respect for the dignity of all people is a cornerstone of our culture. We are disappointed and distressed by recent remarks about immigrants from Mexico. We do not believe the disparaging characterizations portray an accurate picture of the many Mexicans, Mexican Americans and Latinos who have made so many valuable contributions to the success of our nation. In light of statements made by Donald Trump, which are inconsistent with Macy’s values, we have decided to discontinue our business relationship with Mr. Trump and will phase-out the Trump men’s wear collection, which has been sold at Macy’s since 2004.”
This comes in the wake of a moveon.org petition that garnered over 7000,000 signatures in a few days protesting the real estate mogul and declared presidential candidate's statements about Mexican immigrants earlier this month while announcing his candidacy. His characterization of them as drug-ridden criminals and rapists incensed many in the media world and caused Univision to drop the Miss USA and Miss Universe pageants and NBCUniversal to also cancel the pageants as well as sever all other ties with him, effectively banning him from returning to The Celebrity Apprentice reality show should he not get elected to the highest office in America.
Macy's has sold Trump branded merchandise for about 10 years, and often used him as a spokesperson for the store most prominently in TV adds along with Martha Stewart, Tommy Hilfiger, Sean "P.Diddy" Combs and other designers and celebrities whose product lines the store carries exclusively. The most recent such personality is Mexican singer and actress Thalía, whose collections launched at the chain earlier this year in an effort to invite more Latino customers to shop at Macy's. That would, of course, be at odds with showcasing Trump's merchandise, especially as the list of companies and celebrities distancing themselves from him grows longer. WWD describes Tump and Macy's CEO Terry Lundgren as "golf buddies", and notes that Macy's has also been a supporter of the Ice Skating in Harlem program for young girls, which holds an annual benefit at Trump (formerly Wollman) Rink in Central Park. There's no word whether or not that sponsorship will continue. At this point, Donald Trump's theory that his business experience makes him a good choice for president seems only to be proving that, at least at a consumer level, politics and business are better off staying as far away from each other as possible.