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When The Shophound heard that
Marc Jacobs was taking over the Biography Bookshop's space we weren't particularly surprised, but when we heard that the designer was going to keep the space as a bookshop, our eyebrows did go up a bit.
After all, if the precious tenant couldn't handle the rent increase, how could Jacobs make it profitable by selling the same product? Make no mistake, no designer, no matter how successful, is out to invest in whimsically prestigious loss leaders at this particular economic moment.
Our understanding was illuminated yesterday morning when we passed by to see that that Bookmarc, the new store, would be selling not paperbacks and bestsellers but the beautiful —and expensive— art and coffee table books that had been mixed in with the goods in his other stores. Well, now it all makes more sense. Company President Robert Duffy promises that there was never any intention that the store should be anything other than a bookstore, but it will also include some clever and affordable desk and writing accessories to round out the assortments. As for the company's concentration of shops and their controversial effect on the area, Duffy remains on the defensive, telling WWD,
Is it good for the neighborhood, bad for the neighborhood? I don’t know.
My original store there was a dentist office that was in terrible
disrepair.…I did my research. I found the original pictures of that
store from 18-whatever, and I put in big plateglass windows, which were
there in 18-whatever. Did it revitalize the street in a way? Did it make
it a shopping street in a way? I didn’t ask everybody else to follow me
there.…I think that having the men’s stores on West Fourth is much
better than having two empty storefronts.
There will, of course, be no shortage of neighborhood kvetching about how Jacobs has ruined the West Village (old news at this point) but keep in mind that if it wasn't him, it could have been another Juicy Couture-type store that would have taken the highly desirable corner store. Not looking so bad anymore.
In fact, as if in response to the legitimate gripes about the endless crowds and lines outside the Marc by Marc Jacobs Accessories store for its inexpensive baubles and gifts, Jacobs has announced that that particular part of his local emperor will be returning to its original form as a luxe Collection accessories store, featuring his top line of handbags. The cheap trinkets that the kids love will now be distributed among his other boutiques.
Bookmarc by Marc Jacobs 400 Bleecker Street at West 11th Street, West Village
Marc Jacobs 'Bookmarc' Store Opens on Bleecker Street (WWD)