Ever since they closed their "Nobody knew it was a" Pop-up store on Madison Avenue, Rag & Bone's retail strategy for Manhattan has been less conventional than their previous "conquer every neighborhood" plan. Their latest low-profile entry is near the corner of 13th Street and Washington Street in the space that once held the reviled Ed Hardy's first New York store (pictured at left). The signage above that reads "Dave's Quality Veal" is a remnant of the building's past as a meatpacking plant (Remember when they actually did that there? Remember the smell?). It is not to be confused with Dave's Quality Meat, or DQM, the cult East Village streetwear store. What it does hold is not only a new Rag & Bone shop but also a Jack's Stir Brew Coffee bar. We're not sure if Jack's is a guest of Rag & Bone or the other way around, but the coffee company is the only one listing the store on its website, which might make the international sportswear label a temporary guest in the way that indie bookstores and fringe theater groups sometimes are.
It's a little strange, although Rag & Bone has become so ubiquitous in Manhattan that it's surprising to realize that they didn't already have a Meatpacking District store since they have already hit the East Village, NoLita and SoHo. A plus for the brand: It's only a few doors away from All Saints, so they can easily keep an eye on the chain's Rag & Bone knockoffs. Convenience!