New York has had a few Muji stores for quite some time now, but the new 12,000 square foot, two-level flagship (pictured above) opening today on Fifth Avenue across the street from the New York Public Library is promising new departments and products that will bring the store much closer to the full Muji experience that customers in its Japanese stores have come to know.
For starters, it will have the biggest assortment of clothing yet seen in any of Muji's U.S. stores, including a full selection of children's clothes for ages 2 to 10. Customers will now be able to create a customized scent at the Aroma Bar, and, for the first time, personalize their purchases with monograms or a selection of other designs at the embroidery machine station. Other additions include a Cafe Grumpy coffee bar, plants sold in partnership with Green Fingers New York, and a book section focusing on Japanese lifestyle topics. Most notably, for a store so intensely focused on Japan and its day-to-day culture, the retailer is introducing Found Muji, a section devoted to merchandise curated by its creative staff from around the world, currently featuring France's Basque region (pictured below).
Muji almost always has a few opening day surprised up its sleeve, so today will definitely be a great day to check out the new store, but it sounds like we are starting to see more of full breadth of the products that has made the chain so popular back home in Japan.
MUJI 475 Fifth Avenue between 40th & 41st Street, Midtown
Muji Unveils Experiential Concept in Fifth Avenue New York Store (WWD)
See some more images of the new store after the jump