It turns out that Critical Shopper Jon Caramanica is not quite through with the column just yet. He returns in today's Thursday Styles with a visit to the new DSquared2 boutique on West Broadway in SoHo.
Over the time that Caramanica has been shopping critically for the Times, we have been able to get a handle on what piques his style interest, which seem to run along the #menswear ultra-cool fashion blogger axis with the occasional detours into Japanese heritage arcana and tried and true classics. DSquared2's campy, occasionally cartoonish sensibility doesn't really land in that neighborhood, and he seems to have approached the assignment holding his nose firmly.
"These are clothes that wear you, that require a neon personality for a person to even compete.
That’s not the whole of the company’s mission, but it’s a significant enough one to put the other parts in peril."
The Caten brothers' signature mash-up items are referred to as "Frankenstein" pieces, which gives you an idea of how much our shopper is charmed by the store which has opened between seasons, which means that there is barely a smattering of the label's day-glo Stephen Sprouse/Andy Warhol inspired Spring 2015 runway line on hand. Still, in the few early Spring looks there, he finds more sophistication than he had given the brand credit for. Still, we get the idea that though his respect for DSquared2 may have risen just a notch or two, he wasn't won over enough to make a return visit anytime soon.
Critical Shopper: Whispers Amid the Shouts at the New DSquared Store By Jon Caramanica (NYTimes)
DSquared2 402 West Broadway at Spring Street, SoHo