Tons of people love her. A few people hate her, and plenty of people are just damned bewildered with her creepy love life, but there's no question that superstar singer (and actress if you count Battleship) Rihanna can capture attention. She upstaged London Fashion Week with a preview of the fashion collection she has collaborated on with UK chain River Island, which, for all the publicity it has generated, will not be sold anywhere in the U.S. —except for one store.
Opening Ceremony will not only launch the collection on Tuesday (preview the full collection HERE) , but has borrowed seven of the singer's most well-known performance and red-carpet outfits to display in its Howard Street flagship for three weeks as a fashion "RIHtrospective" of her career. Apparently, the number seven has some significance for Rihanna who has seven grammys, releases seven albums in seven years, appeared on the cover of Complex seven times and staged an infamous 777 tour last year with a corps of increasingly disgruntled reporters in tow to launch her most recent album, Unapologetic. Let's hope this venture goes better than that misbegotten plane tour. The retailer worked with Rihanna's stylist and the singer herself to choose the looks for the exhibition. The River Island collection, the reason behind all this fuss, will be sold in all of Opening Ceremony's stores and online, and ranges in price from $45 and $350. For its part, Opening Ceremony has a good track record with bringing other retailers' otherwise unavailable exclusive lines to the U.S. including selling many of Topshop's designer collaborations long before that chain had any U.S. locations. We have never heard of River Island before all the hype around Rihanna's collection, but if all goes well, we might see more of this chain on our shores.
Opening Ceremony to Stock Rihanna's River Island Collection (WWD)
RIHANNA for River Island (Official Site)