Former JCPenney Spokesperson Ellen DeGeneres To Team Up With Bergdorf Goodman For Pop-Up Shops

EllenbyRozmanWWDSometimes it takes a while to find the right business associates.
It was just a few years ago that Ellen DeGeneres became the face of a radical makeover of mass market department store JCPenney. As we recall, it didn't go too well for anyone involved, but since then, Ellen has forged a new merchandising path with a more upscale lifestyle brand, ED by Ellen that launched online earlier this year. In a belated celebration of the new brand, the comedian turned talk-show-host turned designer will make a decidedly more luxurious statement by opening at the city's most opulent retailer, Bergdorf Goodman.
From labor day until the end of September, ED by Ellen Decorative Home will have its own in-store shop in Bergdorf's home furnishings department on the 7th floor. It will be the first time that any of DeGeneres's merchandise will be available to see and purchase in-person in a retail setting. Apparel offerings from the label will be available online at, though they don't appear to be scheduled for an in-store appearance at the moment. While Ellen's pared down and casual style, as well as more accessible price points, might seem more suited to store with a broader customer base like Lord & Taylor or even Nordstrom, Bergdorf Goodman president Josh Schulman told WWD that her "amazing sense of style" will resonate with Bergdorf customers, elaborating, “we do a tremendous business with brands with a simple aesthetic, a refined, clean aesthetic and we believe this will be something fun for them.” Schulman calls the specially curated offerings "the elevated expression" of the brand. Apparel items will range from a $45 T-shirt to a  $1,495 hand-knit cashmere fisherman scarf, which seems priced well within Bergdorf's wheelhouse. In the home section, items will include barware and ceramic tableware and a handwoven cashmere throw going for $3750 among other selections. While the pop-ups are currently slated to be a one-time event, an ongoing partnership has not been ruled out depending on customers' respone to the new brand.

Ellen DeGeneres and Bergdorf Goodman Getting Together for Fashion Pop-up (WWD)


Shoppers Are Going Nuts For Target's Lilly Pulitzer Collaboration Right Now In Bryant Park

Our friends at Racked got up at the crack of dawn, bless their hearts, to see what the response would be to Target's one-day pop-up shop for the upcoming Lilly Pulitzer collaboration. Apparently it was good, because reports have eager customers lined up around the New York Public Library on Fifth Avenue just to get inside the tent set up for the event. New Yorkers have been known to swarm to these pop-ups that Target has staged in the past, but they haven't done one in a while, and we wondered if the very specific Lilly style would have as great of an appeal as the Liberty of London and Missoni collaborations had in past years.
It looks like it does.
If you want to hit the pop-up today, plan on a long wait, but if not, now you know to be extra prepared and be an early bird when the collection gets officially launched on Sunday in Target stores and online.

Lillypocalypse: Hundreds Lined Up to Shop Lilly for Target at Bryant Park (Racked NY)


Don't Miss The Todd Snyder City Gym Moving Sale This Week

Todd Snyder's City Gym has overstayed its welcome.
That's not to say that anybody is sick of it. Quite the contrary. What was supposed to be a temporary store created to launch the designer's collaboration with the athletic sportswear label Champion has proved to be so successful that it hung around much longer than planned, and now it really has to close at the end of this weekend. It won't be gone forever, however, A store staffer confirmed to The Shophound that it will reopen again soon in a location that is not quite ready to be announced just yet, so in the meantime, Snyder is holding a moving —not a closing— sale at the spacious Elizabeth Street store. If you missed the extremely good sample sale that took place there several weeks ago, this is another opportunity to save as much as 75% off both the Champion line and the signature collection from the past season, as well as have a second crack at a few choice pieces of Snyder's Southwick-made tailored clothing and furnishings collection whose prices have been reduced even further from the previous sale and are now a real steal.
While the City Gym concept has obviously proved to be successful, we can't help hoping that the new store, wherever it may be, might be even more of a showcase for all of Snyder's collections, and possibly even give us New Yorkers a chance at the more affordable White Label suit and furnishing collection that currently is available only at Nordstrom. So there's a request for you, Todd, if you are listening.
We're looking forward to seeing the new store appear soon, but, in the meantime, take advantage of one more great sale before the Spring season fully kicks in.

Todd Snyder City Gym Moving Sale through February 14th at 242 Elizabeth Street between Houston & Prince Streets, NoLita


There Is Now An Hermès Store In Grand Central Terminal

If you had told The Shophound a few years ago that Hermès would be opening a store in Grand Central Terminal, we would have definitely raised that one eyebrow that we can raise at you. However, in the past few years, the historic train station has seen an unlikely open-air Apple Store arrive on the East Balcony, and an elaborate Hermès installation and pop-up has appeared in The Shops at Columbus Circle.

Having seen all that, our eyebrow remained relatively in place when we discovered an Hermès Silk Bar newly opened at the corner of the Lexington Passage off the main concourse at Grand Central. The tiny shop is offering scarves, ties and enamel jewelry, so it is hardly a flagship, but still an extra handy option for the commuting spouse to stop in and grab a gift for the almost forgotten husband's or wife's birthday. Despite the signature looking geometrically patterned tile floor, it is, in fact, only a pop-up that will close in January. Of course, given the terminal's constant efforts to upgrade its retail tenants, we wouldn't be surprised at all if Hermès ultimately wound up with a permanent outpost in the station.

Hermès Silk Bar open through January at the Lexington Passage at Grand Central Terminal, Midtown


Fendi's Pop-Up Tests SoHo's Waters

We can now count Fendi among the international luxury brands that have added a downtown outpost to their midtown brand palace flagships —at least for the next six months. They may be a bit late to the game (with Chanel, Louis Vuitton, Tiffany, Burberry and Saint Laurent beating them to it to name just a few) but the legendary Roman leathergoods brand quietly opened a temporary store on the corner of Greene and Prince streets in SoHo just this past Saturday (announced on Instagram above). 122 Greene Street, formerly the home of Wolford, will now host a Pop-up Fendi Store through the end of the year featuring a revolving monthly theme including special one-of-a-kind items unavailable in any other Fendi store. This month offers "Minis" which presents small versions of popular Fendi handbag styles like 2jours, Peekaboo and Selleria in a stripped down, bare brick environment with an amusement arcade decor that shows merchandise in the whimsical customized vending machine displays first seen at Fendi's London pop-up at Harrod's last season.

Beyond the general excitement of a new luxury store, the new store marks a new expansion effort from the label that also includes a move of it's main flagship from Fifth Avenue to the corner of Madison Avenue and 57th Street. It's more than likely that this pop-up, if successful, will be a precursor to a more permanent position in downtown Manhattan. “SoHo is one of the most vibrant shopping destinations in the world for local and international customers,” Fendi chairman and CEO Pietro Beccari tells WWD. “It is important for Fendi to secure its presence here and we are fortunate to have the chance for the next six months.” While the 630 square feet at 122 Greene Street may be a little on the small side for a brand with as much to offer as Fendi has, don't be surprised to see the brand showing up in a permanent home sometime in the next year or so. In the meantime, have a look below at Fendi's promotional video below before you head down to Soho to check it out in person.

Fendi to Pop-Up in SoHo (WWD)


Everlane's "Transparent" Pop-Up Store Starts Today In SoHo

We have been intrigued by the online retailer Everlane since their Holiday Pop-Up shop in appeared in the Meatpacking District a couple of Christmases ago. It featured not a typical fashion line, exactly, but a collection of basic but carefully designed items made from high quality materials whose prices were restrained by maintaining low business overhead costs. It was an innovative strategy, and it seems to be working because now they're back, and they have plenty of new products to present. This time there's a company philosophy to show off as well in what they are touting as their biggest pop-up shop yet. Starting today, the Everlane Open House has landed in SoHo where the label will not only offer its expanding product range, but also show the manufacturing progression of every single item including where the materials came from, where they were manufactured into the final product and every cost along the way. The brand hopes to encourage customers through this unprecedented level of transparency, and while most of the line will only be available to try on and order, their popular, meticulously made t-shirts and accessories will be available in stock for take-away purchase for the first time. In addition to general shopping, ther's a whole schedule of events throughout the two weeks with partners like Kaufmann Mercantile, simplehuman, and ABC Carpet & Home, which are filling up fast. The shop will run for the next two weeks, and though a permanent Everlane store might fly in the face of the brand's low-overhead philosophy, it certainly wouldn't be an unwelcome addition to the city's shopping scene.

Everlane Open House through June 28th at 199 Lafayette Street between Kenmare & Broome Streets, SoHo


J.Crew Plans A 24 Hour Pop-Up For The CFDA/Vogue Winners Tomorrow

PublicSchoolJcrewIf you have been waiting to get a hold of Public School's first womenswear pieces (pictured at left), or see how Juan Carlos Obando translates his soigné eveningwear into sportier fare, then get yourself down to J.Crew's Prince Street women's store for a blink-and-you'll-miss-it featuring the capsule collections that they as well as fellow CFDA/Vogue Fashion Fund winner Marc Alary made for the chain. Though J.Crew has been featuring the prizewinners for the past three years, including designers like Billy Reid and Prabal Gurung, this is the first time that they have collected them together for a major presentation, even if it is only in one store for one day. Previously, the releases have been staggered over the early Summer months, but this time the exclusive lines will all be released at once, and select items will be available in only nine J. Crew stores worldwide. It makes sense to show them together as the designers were all asked to incorporate an indigo theme in their collections and include at least one t-shirt. The results have reportedly been selling out in pre-order online, so this may be your only chance to get ahold of one of the nineteen pieces created by the three labels.

CFDA/Vogue Fashion Fund Winner Pop-up Shop at J.Crew on Thursday June 12, 99 Prince Street between Mercer & Greene Streets, SoHo
J. Crew to Install CFDA/Vogue Fashion Fund Pop-Up Shop


Fellow Barber & Shinola Team Up To Give Dad A Father's Day Makeover

Last month it was flowers for Mom, and, now, for Father's Day, Shinola's Tribeca flagship (pictured above) is teaming up with Fellow Barber, the men's mini-chain (originally known as F.S.C. Barber) that is dedicated to the revival of time-honored barbershop traditions including classic cuts and straight razor shaves. In fact there is a barber chair in the Tribeca store right now offering barber services, apothecary goods and more. The event will be running through Father's Day on June 15th, and the special twist here is that it will be available by appointment only, which is a departure from the usual first-come-first-served policy at Fellow Barber's West Village, Williamsburg and SoHo shops. We have been told that Sam Buffa, the company's founding barber whose chair time is extremely coveted by loyal customers, will be among those providing cuts, so this may be a rare opportunity for barber shop enthusiasts to experience his skills without a long wait. Book soon, however. There is only one chair in the store, and you may not be able to breeze in at the last minute for a quick cut and shave.
Click through for full details and appointment instructions.

Continue reading "SHORT BACK & SIDES PLEASE:

Fellow Barber & Shinola Team Up To Give Dad A Father's Day Makeover" »


Esquire Promises To Sharpen Your Style This Weekend

In case you missed last week's Pop-Up Flea, Esquire Magazine and Esquire Network are giving stylish or aspiring stylish gentlemen a chance to make up for it this weekend with their own set of pop-up shops in SoHo. SHARP - The Man Event will kick off tonight with a V.I.P. party and will open to the public on Saturday and Sunday featuring an exclusive group of "you-oughta-know" brands and designers selling directly to customers. the event promises "a distinct and cohesive retail aesthetic accented by custom fixtures, artistic installations and lounges to hang out and kick back in." While last week's Pop-Up flea had a narrower, connoisseur type of focus, Esquire's event has a a bit broader appeal with over 50 participating brands including Brooklyn Tailors, Ernest Alexander, Iasora, J.Press York Street, Marlon Gobel, Lucio Castro and many more. There will be contests and giveaways including a free Blue Claw tote for the first 500 guests on Saturday and Sunday. RSVP is not required, but it is recommended in case capacity is reached. Have a look at the video which promotes the event by showing a handsome model changing his very stylish clothes

SHARP - The Man Event May 17 - 18 at 82 Mercer Street between Spring & Broome Streets, SoHo RSVP HERE


Nordstrom Sets Up Shop For Sarah Jessica Parker's SJP Shoes In SoHo

Don't be fooled by those Nordstrom banners that have appeared outside the old Tommy Hilfiger store on West Broadway. We still have a few more years to wait for a proper, permanent Nordstrom store. They are only there for the Pop-up shop being staged to launch Sarah Jessica Parker's SJP shoe collection this weekend. Tomorrow through Sunday will be the only opportunity to buy the collection in person  in New York City as it will be otherwise available only at selected Nordstrom stores and We had mistakenly thought that the chain would re-purpose its former Treasure & Bond space for the event a few steps downtown, but the former Hilfiger space, yet another store in SoHo that can't seem to find a permanent resident, will serve as a more polished, higher profile venue for the fleeting shop that pretty much everyone is expecting to be mobbed for the duration. We got a bit of a peek inside (through the window) to see the shop pretty much set up and ready for business. It appears that there will be a few apparel and accessory options available to complement the SJP shoes, if that rack of trench coats is any indication. Our friends at Racked have ascertained that Parker herself will be making her appearances at the store on Friday at 10am, Saturday at 3pm, and Sunday at 11am which is essential information if you either want to make sure you get a chance to see the Actress/Designer/Perfumer herself, or are a terribly blasé New Yorker who couln't care less about seeing celebrities and wants to avoid the most frenzied shopping times.

Have a look at the gallery below for a few more views including store hours and a peek inside.

SJP by Sarah Jessica Parker Pop-Up Store by Nordstrom runs from February 28 through March 2 at 372 West Broadway at Broome Street, SoHo
Sarah Jessica Parker's Shoe Line SJP Gets A 3-Day Pop-Up

  • SJP-Nordstrom-Inside
  • SJP-Nordstrom-Hours
  • SJP-Nordstrom-Ext