Alexander Wang Confirmed His Adidas Collaboration And Then Sold It Out Of The Back Of A Truck
It was a big weekend for Alexander Wang. On Saturday night, he showed his Spring 2017 collection to rapturous reviews and also took the opportunity to confirm weeks of buzz about an upcoming collaboration with Adidas by sending it down the runway as his finale. While Wang did not join the see-now-buy-now bandwagon, he, along with his new athletic wear partner, made nine pieces and one shoe style of the upcoming Adidas Originals x Alexander Wang collection available to eager fans by setting up three one-hour pop-up events on Sunday in SoHo, Midtown and McCarren Park in Brooklyn. Thanks to the magic of modern social media Wang fans were fully alerted within moments of the end of the show, and less than 24 hours later were ready and waiting to form a line that stretched the extra-long block of Mercer Street between Canal and Grand Streets by the first noon call-time (pictured below). In keeping with the location, Wang decided to literally sell the limited production of preview items out of the back of a truck, evoking the all but lost counterfeit contraband nature of the mostly banished neighborhood knock-off merchants. Shoppers were strictly limited to one each of four items to minimize rapid reselling on eBay, and carried their purchases in black garbage-type bags tied with white Alexander Wang ribbons —in keeping with the contraband theme. The all-black limited edition items, including graphic tees, a jacquard jacket, hoodies, football shorts and a skate sneaker ranging in price from $80 to $230 sold out predictably quickly.
Along with the blink-and-you'll-miss-them pop-ups, Wang released some campaign images by photographer Juergen Teller which show, again, an almost entirely black collection that takes Adidas' signature three stripes and reverses them to emphasize their outlines along with an inverted Adidas trefoil insignia. It turns out that the dreaded portmanteau "Athleisure" is alive and well, but may have reached its peak with this collaboration. The rest f the 84-piece collection will his stores for the spring delivery season, so if you absolutely must be ahead of the general public, then you will have to make plans on September 17th when the trucks will be traveling to major international cities to repeat the pop-up events.