POP-UP ALERT:

Kanye West Is Having A Pop-Up Shop In SoHo Today Through Sunday

Here at The Shophound, we admit we have not been at the forefront of breathlessly covering the fashion comings and goings of celebrity vortex Kanye West, but it might be remiss of us not to pass along the intriguing information that he is holding a pop-up shop in SoHo starting today at 4 PM through Sunday on Wooster Street.
From the above tweet, it would seem that the shop is centered around his current, constantly changing album, The Life Of Pablo. It isn't the first time he has had album-related pop-up shops, but this particular release doesn't seem to be following any conventional formula. There's also the vague possibility that this is where he will release his Yeezy Season 2 collection, or at least some of it, since, as far as we can tell, it has not appeared at all in any retail stores despite his already having extravagantly shown a Season 3 line during New York Fashion Week last month. Or perhaps Season 2 will never come out since Adidas refused to produce the apparel items because they were too expensive. Who knows?
If you are a Kanye fan, then you will want to hightail it down to SoHo as soon as possible.
If you hate mob scenes, then you will know to steer clear of Wooster Street between Broome and Spring Streets this afternoon.


HOLIDAY OASIS:

TRNK Joins Bespoken For A Serene Holiday Shop

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As any New Yorker knows, shopping in Midtown between Thanksgiving and New Years can be a trial. The combination of Holiday shoppers and high season tourists can make simply walking up Fifth Avenue a sidewalk-rage inducing experience. Of course, finding quieter, out of the way places to shop can be its own challenge, but the curated men's lifestyle website TRNK and the sophisticated menswear label Bespoken have joined forces for a Holiday pop-up shop that will solve thee problems and make you never want to set foot into a department store again. . . at least for a while anyway.
Part of the reason why the shop is such a pleasure is that it is discreetly tucked away at the Bespoken showroom on the seventh floor of the East 57th Street building that houses its related brand, Turnbull & Asser (Bespoken co-founders Sammy and Liam Fayed's father Ali Al-Fayed has owned Turnbull & Asser for the past three decades or so). Discreetly but not inconveniently tucked away away from the bustle below, the showroom has been transformed by TRNK's co-founders Tariq Dixon and Nick Nemechek into a cozy lounge where everything is for sale combining the best gift picks from their Holiday offerings and the Bespoken line. That sleek walnut and brass bar cart can be yours for a mere $1,650, but not everything extends into the four-figure realm. There are cleverly designed desk accessories, wool throws, barware and even the rugs can be yours. Everything is skillfully chosen to complement the Bespoken clothes on display including sumptuous sweaters, knitted cashmere caps and a particularly appealing shirt in lofty brushed cotton with high-tech taped seams. The shop will be open to the public through Christmas and private appointments can scheduled by email or by phone. Of course, if you can't make it in, most of the merchandise can be purchased through the companies respective websites as well.

Bespoken x TRNK Holiday Pop-Up Shop through December 25th at 50 East 57th Street, 7th Floor, Midtown 646.684.3934

See a closer look at the shop after the jump

Continue reading "HOLIDAY OASIS:

TRNK Joins Bespoken For A Serene Holiday Shop" »


MOLLY YOUNG GOES SHOPPING:

Middle Of the Road On 5th Avenue Edition

03CRITICAL4-articleLarge-v2In this week's Thursday Styles, Critical Shopper Molly Young discovers the Lands' End pop-up store on Fifth Avenue, but what strikes The Shophound is not so much her assessment of the store, but her childhood take on the mail.
"There were days as a kid when I was so bored, I organized my entire day around the mail delivery"
As a a kid, in the pre-digital era, the mail delivery could be a magical moment. There are so many potential delights in the mailbox like magazines or catalogs and always knowing that none of the bills are for you.
This is all get to the point that the boring old Lands' End catalog that she would discover pushed through the mail slot has come to life in Midtown Manhattan where she notes that the updated, elevated merchandise seems to co-exist among the same bland goods seem that have been populating the catalog for 30. Maturity seems to have given her a new appreciation for practical but potentially dowdy Land's End standards like full length a down coat's versatile zippers and hood, "The younger me would have been blind to these components, but time has a way of turning defects into assets. Now I just want to be weatherproof," she writes. The vanity sizing doesn't hurt either.
Ultimately, our shopper isn't all that excited by the store or its gimmicks like a "selfie station", which reveals itself as a trope to capture customer information, but manages to walk away with a very Lands' End-y purchase, new gloves. The store's general modestly seems counterintuitively refreshing among the forced Holiday merriment that descends upon retailers the end of the year. "If the store were a party, it would be the kind where the guests are gone and the dishes washed by 11 p.m.," and sometime that's just enough.

Critical Shopper: Lands’ End Updates Its Image By Molly Young (NYTimes)
Lands' End Holiday Pop-Up Shop 650 Fifth Avenue at 52nd Street, Midtown
Previously:
Pop-Up Proliferation: Nautica & Lands' End Pop-Ups Push Upscale


POP-UP ALERT:

Gwyneth Goes Live At Columbus Circle's GOOP MRKT

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For whatever reason, Gwyneth Paltrow has become one of those celebrities that "the internet" just loves to try to take down a peg or two. Is it just a result of being a successful flaxen-haired beauty who has an Oscar? Who knows, but when she started Goop, her email newsletter turned lifestyle enterprise, people really got their hackles up despite the venture's obvious success and warm reception among her actual fans. Paltrow has brought her business to another level today by opening Goop MRKT, a Holiday pop-up store at The Shops at Columbus Circle which will run through December 24th. This is her fourth Goop shop, but her first in Manhattan. We are sure that her band of critics will have their knives out, but, honestly, when The Shophound breezed by the shop earlier today, we couldn't find a great deal to criticize. The modestly sized shop neat the 58th Street entrance to the shopping center has been spruced up with a paint job, some judiciously applied moldings and a few eclectic chandeliers. While we will not exhaustively catalog the contents of the shop, we can say with confidence that if this is an expression of her personal style and favorite items, then the woman has some damned good taste.
There are three sections, with one each devoted to food, cosmetics and fragrances and fashion. The food section, which includes a cappuccino machine presumably installed to serve customers, features a combination of cookbooks, new items like Staub cast iron cookware and antique pieces like a particularly eye-catching set of green and white Bavarian chinaware in the window among other items. In the next section there are soaps, fragrances and other cosmetic items, but the main thrust of the store appears to be fashion and accessories, including an exclusive capsule collection of star-spangles separates inspired by Wonder Woman designed by Pierpaolo Piccioli and Maria Grazia Chiuri for Valentino. There are antique watches and jewelry items mixed in with brand new accessories, and the label roster includes labels like Nili Lotan, Carven and Stella McCartney to name a few. For a pop-up, it seems quite well merchandised, more like something that could sustain itself far longer than 31 days, perhaps indefinitely. Is it expensive? Sure, but so are about a thousand other stores in New York, so that's hardly much of a criticism. Really there was only one thing that we could find to criticize —that name, Goop MRKT
What? You're too good for vowels now, Gwyneth?

Goop MRKT through December 24th at 10 Columbus Circle at 58th Street, Upper West Side


POP-UP PROLIFERATION:

Nautica & Lands' End Pop-Ups Push Upscale

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Let's just put it out there, The Shophound can sometimes be easily swayed by food.
The prompt offer of hot chocolate and cookies from the nearby City Bakery upon our entrance to Nautica's Holiday season pop-up store (pictured above) in the Flatiron District a couple of days ago was a smart move on the part of the moderate department store mainstay brand. We declined the cookies, mainly because we didn't want to look like too much of a hog, but who can pass up City Bakery hot chocolate? That's not some cheap cup of Swiss Miss, and besides, it forced us to browse for at least long enough to finish sipping our rich and creamy treat.
Oh, yeah, the store. Why we found there was a bit different from what you'll come across in pretty much every Macy's in America. Nautica, like nearly every middle of the road menswear brand is looking to capture an upscale customer who won't be caught in a moderate department store. That's why they have made a special collection for the shop, which features luxurious cabled cashmere sweaters and a sweet raw denim peacoat in place of the more prosaic chinos, windbreakers and polo shirts that the brand is known for. To complement the offerings, Nautica has added Jeans from 7 for All Mankind and Jansport backpacks instead of counterparts from their own brand to mimic the label mixing at the stores like J.Crew and Club Monaco whose customers it hopes to attract. In addition, the store is relaunching the Nautica women's line in the U.S. with similarly uplifted items. Will the gambit work? Nautica's signature navy and white palette has classic appeal at any price point, and boating as a pastime always has an air of the upper classes about it. It remains to be seen if Nautica will be embraced by the more affluent customer it is chasing after so many years of stylish runway shows snd presentations of collections never seemed to fully materialize at retail, but the store shows that the brand can make a case for a more elevated product line if they manufacture it and give people a chance to see it up close.
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A similar strategy is under way on a larger scale at the Lands' End temporary store at the long empty Fifth Avenue site (below) that has been home to a string of former Liz Claiborne-owned brands (Liz, Mexx, Juicy Couture) for the better part of two decades until that conglomerate broke apart a few years ago. Most of Juicy's glitz has been finally erased from the space except for the elaborate wrought-iron and brass railing on the staircase connecting the two levels. Stripped down to concrete floors, the store's makeshift ambiance is emphasized by unfinished wooden fixtures and installations (pictured above) which is the perfect backdrop for. . . more cashmere!
Eager to shed the association with its former parent company Sears, Lands' End is also looking to upgrade its fashion image along with its customer base, and what better way to do that than with the multi-ply cashmere poncho that greets customers as they enter the store or maybe a surprisingly trendy navy and white sailor stripe crewneck? With some high profile new execs with tonier backgrounds, the company has hinted that it may stick around at its current Fifth Avenue home permanently. At the moment, it is offering a highly curated array of classic items from its vast inventory in addition to the cashmeres. Chief in the offerings is outerwear, a Lands' End staple. The menswear in particular is showing the touch of its new creative director with more colorful jackets and classic heavy flannel shirts in in updated prints. There are plenty of Holiday gift items, of course, but, more importantly, Lands' End has a whole bar and lounge serving hot chocolate along with its own chocolate mint and salted caramel cookies. After all it will be important to keep your energy up during the upcoming shopping season.

Nautica Pop-Up Shop 134 Fifth Avenue between 18th & 19th Streets, Flatiron District
Lands' End Holiday Pop-Up Shop 650 Fifth Avenue at 52nd Street, Midtown
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URBAN JUNGLE:

You'll Get The Hard Sell At The HIKE NIKE Pop-Up On The Bowery

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It's a constant struggle in stores to find the correct balance between being welcoming to customers and smothering them with attention, information and "experience". At this month's HIKE NIKE pop-up on the Bowery, we aren't sure thatchy are even bothering to try.
A typical complaint in New York City stores is that people either can't find sale help or are treated dismissively by the ones who are available. Not so at Hike Nike. The moment The Shophound walked into the temporary store a couple of days ago, we were descended upon by a genial Nike representative who proceeded to give us a lengthy spiel about the store and its various attributes, which while informative was also slightly oppressive. Let us breathe Nike people. It's not that the store doesn't need a bit of explanation. The front room serves as a mini-museum of sorts featuring the evolution of classic Nike styles such as the iconic Cortez into the more rugged ACG styles that fuse sneakers with hiking boots. If that designation sounds familiar, you may remember the ACG sub-brand from the '90s when it was created for the brand's trail running and hiking styles. Now, ACG is being relaunched more for style under the Nike Lab division, aimed at the city dwellers who probably accounted for much of the brand's success the first time around when they snapped up now classic styles like the Lava Dome and the Terra Humara. The store has even organized a series of "city hikes" over the course of the month to re-acquaint New Yorkers with the concept. Upstairs, there is a preview display of the sleek new ACG capsule collection launching on December 2, and in the back room visitors can try on ACG items to purchase or pre-order —and you will get a lot of help. In fact, we couldn't even enter the back area without making sure we were registered with Nike.com. Once past the gate, the new Nike Lab Sneaker-boots on display looked great, mixing classic Nike looks and flyknit styles with heftier, more rugged soles in serious shades of black and army green. Getting the fashion right has never been Nike's problem, but a lighter touch on the service might do a bit better on selling the Hike Nike concept.

Hike Nike NYC 135 Bowery between Broome & Grand Streets, Lower East Side
Have a look inside of the store after the jump

Continue reading "URBAN JUNGLE:

You'll Get The Hard Sell At The HIKE NIKE Pop-Up On The Bowery" »


POP-UP ALERTS:

Pop-Ups On The Way From Lands' End, Tie Bar, Spyder
and . . . Marc by Marc Jacobs?

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Holiday shopping season is almost upon us, which is the perfect time for any number of companies to get their feet wet in New York's daunting retail scene with pop-up stores. There is possibly no better way to gauge customer interest and get some crucial brand awareness than to have a temporary store on one of the city's high-profile shopping streets. here's a few to look out for with plenty more to come.

The Tie Bar is making a return appearance in the West Village at 411 Bleecker Street with an elegant shop already open and filled with impossibly inexpensive furnishings (pictured above). While even mid-range designer ties can reliably cost more than $100, The Tie Bar's neckwear offerings start at about $19 and rarely hit north of $30. Socks, belts, suspenders and, yes, actual tie bars and clips are all similarly priced, in a setting that could easily double for a much more expensive shop. The former James Perse women's store has been transformed into a genial haberdashery that will be open through the Holidays until January leaving plenty of timer any guy to get himself properly turned out for any occasion.

This week, look for upscale athletic brand Spyder's pop-up store at 68 Greene Street in SoHo to open its doors. We aren't sure exactly how long this one will be with us, but they are bringing the U.S. Ski Team to their opening party, so expect it to be a must-visit destination for the city's serious winter sports men and women while it lasts.

LandsEndPopUp650FifthOn November 11th, that white elephant at 650 Fifth Avenue that used to be the Juicy Couture flagship store (pictured at right) will finally get a decidedly less glitzy occupant as Lands' End moves in for for an extended stay through the end of January. While the longtime mail-order favorite has a small fleet of retail stores as well as a diminishing count of in-store shops in former parent company Sears stores, it has never had a flagship-sized store on this scale in a market like New York. After having been spun off from its flailing parent, Lands' End has been staffing up with some impressive hires including key executives with merchandising experience at places like Saks Fifth Avenue, Bergdorf Goodman and J.Crew. Don't look for the brand to go all haute luxe right away, but an updated fashion image is in the offering. The brand has poached noted menswear designer Ian Velardi away from Bonobos as design director, and we already know he has a gift for adding a modern edge to traditional clothing. If things work out well enough, there's a hint that Lands' End may stay past January depending on the response from Holiday shoppers.

Finally, back own Bleecker Street, there's a bit of a pop-up mystery brewing. The windows at Marc Jacobs' teeny tiny men's store at 382 Bleecker Street have just been blacked out, leaving a message that reads, "Marc by Marc Jacobs Pop-Up Opening August 30th". We all know by now that the Marc by Marc Jacobs label will be history after this season as the line gets re-absorbed by a newly expanded main Marc Jacobs collection. Is the shop staging a final fare-well sale or a greatest hits collection? At the very least, one has to wonder how you can call your own longtime store a pop-up shop? We'll find out on Friday.
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MOVIN' ON UP:

Former JCPenney Spokesperson Ellen DeGeneres To Team Up With Bergdorf Goodman For Pop-Up Shops

EllenbyRozmanWWDSometimes it takes a while to find the right business associates.
It was just a few years ago that Ellen DeGeneres became the face of a radical makeover of mass market department store JCPenney. As we recall, it didn't go too well for anyone involved, but since then, Ellen has forged a new merchandising path with a more upscale lifestyle brand, ED by Ellen that launched online earlier this year. In a belated celebration of the new brand, the comedian turned talk-show-host turned designer will make a decidedly more luxurious statement by opening at the city's most opulent retailer, Bergdorf Goodman.
From labor day until the end of September, ED by Ellen Decorative Home will have its own in-store shop in Bergdorf's home furnishings department on the 7th floor. It will be the first time that any of DeGeneres's merchandise will be available to see and purchase in-person in a retail setting. Apparel offerings from the label will be available online at BergdorfGoodman.com, though they don't appear to be scheduled for an in-store appearance at the moment. While Ellen's pared down and casual style, as well as more accessible price points, might seem more suited to store with a broader customer base like Lord & Taylor or even Nordstrom, Bergdorf Goodman president Josh Schulman told WWD that her "amazing sense of style" will resonate with Bergdorf customers, elaborating, “we do a tremendous business with brands with a simple aesthetic, a refined, clean aesthetic and we believe this will be something fun for them.” Schulman calls the specially curated offerings "the elevated expression" of the brand. Apparel items will range from a $45 T-shirt to a  $1,495 hand-knit cashmere fisherman scarf, which seems priced well within Bergdorf's wheelhouse. In the home section, items will include barware and ceramic tableware and a handwoven cashmere throw going for $3750 among other selections. While the pop-ups are currently slated to be a one-time event, an ongoing partnership has not been ruled out depending on customers' respone to the new brand.

Ellen DeGeneres and Bergdorf Goodman Getting Together for Fashion Pop-up (WWD)


POP-UP FRENZY:

Shoppers Are Going Nuts For Target's Lilly Pulitzer Collaboration Right Now In Bryant Park

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Our friends at Racked got up at the crack of dawn, bless their hearts, to see what the response would be to Target's one-day pop-up shop for the upcoming Lilly Pulitzer collaboration. Apparently it was good, because reports have eager customers lined up around the New York Public Library on Fifth Avenue just to get inside the tent set up for the event. New Yorkers have been known to swarm to these pop-ups that Target has staged in the past, but they haven't done one in a while, and we wondered if the very specific Lilly style would have as great of an appeal as the Liberty of London and Missoni collaborations had in past years.
It looks like it does.
If you want to hit the pop-up today, plan on a long wait, but if not, now you know to be extra prepared and be an early bird when the collection gets officially launched on Sunday in Target stores and online.

Lillypocalypse: Hundreds Lined Up to Shop Lilly for Target at Bryant Park (Racked NY)


RELOCATION ALERT:

Don't Miss The Todd Snyder City Gym Moving Sale This Week

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Todd Snyder's City Gym has overstayed its welcome.
That's not to say that anybody is sick of it. Quite the contrary. What was supposed to be a temporary store created to launch the designer's collaboration with the athletic sportswear label Champion has proved to be so successful that it hung around much longer than planned, and now it really has to close at the end of this weekend. It won't be gone forever, however, A store staffer confirmed to The Shophound that it will reopen again soon in a location that is not quite ready to be announced just yet, so in the meantime, Snyder is holding a moving —not a closing— sale at the spacious Elizabeth Street store. If you missed the extremely good sample sale that took place there several weeks ago, this is another opportunity to save as much as 75% off both the Champion line and the signature collection from the past season, as well as have a second crack at a few choice pieces of Snyder's Southwick-made tailored clothing and furnishings collection whose prices have been reduced even further from the previous sale and are now a real steal.
While the City Gym concept has obviously proved to be successful, we can't help hoping that the new store, wherever it may be, might be even more of a showcase for all of Snyder's collections, and possibly even give us New Yorkers a chance at the more affordable White Label suit and furnishing collection that currently is available only at Nordstrom. So there's a request for you, Todd, if you are listening.
We're looking forward to seeing the new store appear soon, but, in the meantime, take advantage of one more great sale before the Spring season fully kicks in.

Todd Snyder City Gym Moving Sale through February 14th at 242 Elizabeth Street between Houston & Prince Streets, NoLita