At some point, Nordstrom will build a full-line store in Manhattan, but, for more than a decade, the question has been where? The chain has been placed at numerous sites in the city from the former Drake Hotel site at Park Avenue and 56th Street to the Hudson Yards development on the far West Side to any number of other spots around town WWD tells us that the latest location under serious consideration is in a skyscraper set to be built at 225 West 57th Street with a main entrance at 1780 Broadway. In a point of confusion, WWD has mistaken the building for another being developed by the same landlord at 157 West 57th Street between Sixth And Seventh Avenues which was also under serious consideration by Nordstrom. This more recent choice is reported to be under rapid development, and expected to be completed by the end of 2013, which could put a Nordstrom opening as early as Spring 2014.
There are pros and cons in many of the sites Nordstrom has considered, but this one looks like it may be among the most favorable. Nordstrom almost always insists on its own buildout with its own very specific store design. This would be one of the rare sites in midtown Manhattan that would allow for this requirement. The corner store on Broadway and West 57th Street would put the chain in an area with a golden combination of wealthy residents, high tourist traffic and hotel density and close proximity to numerous subway lines. Nordstrom may never get an opportunity for a better location. Drawbacks may include the fact that the site is far west of Manhattan's luxury sweet spot which begins at 57th and Fifth and extends East to Park Avenue. Moving West on 57th street, one finds a less prestigious mix of stores heading toward Broadway, though Nordstrom's strength as a draw could ultimately change that. The Shops at Columbus Circle has already improved the area's retail mix somewhat. Still, its neighbors would include a TJMaxx and a (possibly faltering) Daffy's, not Chanel and Prada. The store ultimately could serve as a West Side counterpart to the Bloomingdale's Flagship at 59th and Lexington Avenue, creating a new luxury shopping corridor between Fifth and Broadway. After all, if there's any city that loves a new shopping corridor, it's New York.
As with any Nordstrom news, this is to be taken with more than a few grains of salt, but this rumor seems to have a lot of traction. Nothing is official without an announcement from the family-controlled company, and they have been notoriously picky, so stay tuned, and expect a twist or two.
Nordstrom Search for Manhattan Flagship Continues (WWD)
Nordstrom selects different West Side Extell space for its New York City flagship (The Real Deal)
Nordstrom finally coming to Manhattan (NYPost)