After five runway shows in a row, The Shophound could just as easily stayed home and watched Battlestar Galactica, but sometimes the offbeat show that we have never been to will call to us, so back down to the tents we went for the This Day/Arise Magazine African Fashion Collective show, a new entry as far as we could tell, to be followed by the Academy of Art University show, to which we had been invited in the past, but somehow never managed to attend.
Much hand wringing has taken place over the suitability of lavish fashion shows are during the current economic challenge. Many designers have toned down their shows, cut their guest lists, canceled their parties and moved their shows to smaller, quieter venues in response to the climate of the moment. We cannot criticize anyone for cutting costs to protect business, which is certainly a major impetus for many of the changes, but some designers have taken on an oddly puritanical attitude, suddenly implying that excessive merriment over clothes is inappropriate, even if clothes are your business, and you have been being merry about it for years.
A new magazine has proved them dead wrong, sponsoring a show as lavish as we are likely to see this season.
Our first hint that the it would be a bit more than we expected was the giant video screen which served as the show's backdrop, reflected in a shiny, mirrored runway. These things don't come cheap.
Then we glanced at the model lineup, and while we expected to see a few prominent black models, we didn't count on an all-star team including Chanel Iman, Liya Kebede, Sessilee Lopez, Lakshmi Menon and even Lara Stone, the rising Dutch star who just had the most recent issue of French Vogue devoted to her alone. Add to that some popular faces who rarely grace the runways anymore like Alek Wek, Oluchi and '90s cult favorite Stacey McKenzie. Obviously having an all-black show would be just as inappropriate as an all-white one, so the cast was diverse, but naturally leaning towards models of color. Given the persistent state of things, race-wise, we are betting that this will be the only show all season that will have Chanel, Liya, Sessilee, Alek, Jaunel and rising newcomers Georgie, Aminata and Hollis among others less well known, all on the same runway at the same time. Of course including fair skinned Namibian star Behati Prinsloo reminds us that not everyone born in Africa is dark. But there were more surprises in store.
The show included four African labels: Stoned Cherrie, Tiffany Amber, Momo and XULY.Bët whom many will remember as a hot independent label from the early '90s.
XULY.Bët opened using the new Grace Jones video Corporate Cannibal as the backdrop. Ms. McKenzie's's return to the runway garnered a smattering of applause, which grew to loud cheers when Alek appeared alongside Tyson Beckford. Now that the cheering protocol had been busted, the audience leapt to their feet when the loopy Ms. Jones herself appeared for her own turn on the runway at the end of the segment, and as any diva would, she milked the crowd's ovation for all it was worth. Ordinarily, we would have have thought that this was front-loading the show with its most well-known designer and spoecial guest star, but the crowd was already amped up, and as the pumping house music continued, they were clapping and cheering at every possible provocation: for Chanel Iman, just for being there and for Liya and any other favorite model. One girl had to discard her ill fitting shoes. Applause! And it went on through the other three segments, with the audience doing everything that just isn't done at a runway show, and apparently loving every minute.
Who wouldn't want their audience to leave the show with a smile and their pulses raised? We could only compare it to another show earlier in the day. Designer Laura Poretzky moved her Abaeté show out of the tents to the Altman Building in Chelsea a popular off-site location; not an unreasonable cost cutting measure. But rather than showing her usual charming and upbeat collection, She had her models creep down the runway at a glacial pace accompanied by haunting, dirgelike music in the somberest looks we have ever seen her show. They were beautiful, to be sure, and highly salable, but the overall effect was not inspiring. The reference to current sadness, whether intentional or not, seemed in far worse taste than the extravagant but rollicking show we would see later in the evening.
Since we were back at the tents (and we knew we had a seat) we continued on to the Academy of Art show featuring six student designers, many of whom showed some very promising work, again on a dream cast of models. Here were, Anja Rubik, Karlie Kloss, Myf and Chanel Iman again doing what they do best, which is making the clothes (some of which were very student-y indeed) look good. No cheering here, though. It was back to basic, basé protocol.
Here is the message, though, for designers who have been convinced that the thing to do in the face of economic uncertainty is to suck the fun out of their shows and adopt a serious tone:
Don't do it.
In fact, do the opposite. You are still putting on a show, so do everything you can to be as upbeat and entertaining as your budget will allow.
Nobody wants to commiserate on a runway.
The Rundown after the jump