He is everywhere, and he's not going away anytime soon.
Today, singer, producer, designer and budding textile mogul (who knew?) Pharrell Williams announced his upcoming collaboration with Adidas Originals which will be arriving this Summer. While both Pharrell and Adidas have numerous ongoning product lines and collaboration, this marks the first time that the sneaker giant has teamed up with a partner who has his own textile company, Bionic Yarn. Coming from The Vortex Project it is an initiative with Parley for the Oceans that takes plastic debris from the oceans and recycles it into yarn and fabric. The line will use materials from Bionic Yarn in some of its products, the specific details of which have yet to be released. "Working with an iconic brand like Adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn," the celebrated multitasker says in today's press release. He will be working with the Global Creative Director of Adidas Sport Style Division, Dirk Schoenberger, to develop the line which will presumably include sneakers and sportswear. Can we hope to see a version of the custom made leather Adidas "Firebird" jacket which Pharrell wears in the picture above, and has also been seen wearing in red and green? Hey, if it's the right item, buying in multiples is always a good investment. More details about the line should be coming in the next couple of months, but in the meantime you can watch the short video after the jump that Pharrell created to announce the line along with a slew of hashtags including #pharrellxadidas, #pharrell, #adidasoriginals, #adidas, #fortheoceans and #thevortexproject, so you can be fully media-connected.