Adidas Originals Upgrades Its SoHo Lodgings

The New Adidas Originals store in SoHo. Photo courtesy of Adidas

A few flashes of lightning in the sky weren't enough to keep VIP sneaker heads away from the opening party at the new Adidas Originals store last night. This sub brand of the athletic wear giant made waves several years ago when it debuted its previous store on Wooster Street with an open air storefront and an abundance of those nostalgic sneaker styles we all remember from our collective youth. The brand —the one with the original Adidas trefoil insignia— has evolved quite a bit since then, and while still able to wield enough promotional power to launch a full-scale revival of its classic Stan Smith tennis shoe a couple of years ago, it has grown to encompass more modern cutting edge design as well as exclusive collaborations with influential stores, designers and, yes, pop stars. Having outgrown its SoHo showplace, Adidas has finally opened a new one on Spring Street with much more room to show off its latest revivals –the "Gazelle" is the vintage model du jour now— as well as hot collaborations and vastly enlarged wall of shoes (pictured above) to peruse.

Guests at the opening party for the new Adidas Originals store. Photo courtesy of Adidas

It's a lot more store for Adidas lovers to shop, and that's saying something significant these days when every retailer is seriously reviewing the returns on its square footage. Standouts from last night's opening included graphic womenswear from Rita Ora's ongoing collaboration with the label as well as our personal fave, the White Mountaineering x Adidas collection (pictured below), a team up with the influential Japanese men's label.
Last night's party centered around a short film made in collaboration with rapper Joey Bada$$, and Adidas hung on to its old store just enough to usher guests there for a private concert but the hip hop performer and his crew before it gets turned over to a new tenant —kind of like throwing one last blowout party in your old apartment before you move out.
Hopefully Adidas will get their deposit back.
Well, maybe they don't care.

 Adidas Originals now open at 115 Spring Street between Mercer & Greene Streets, SoHo

The White Mountaineering x Adidas collection at the new Adidas Originals store. Photo courtesy of Adidas


Surprise Herschel Supply One Day Sale Hits Today Along With Atelier New York's Clearance

Two sales of note have come to our attention at the last minute, but we didn't want any readers to miss out.
The most pressing event is HERSCHEL SUPPLY CO.'s surprise one day pop-up sale in midtown starting at 10 AM. Herschel's backpack sales have been known to spark block-long lines, so this is a must for fans. They will be sharing space on West 39th street with NATIVE SHOES offering innovative, contemporary footwear for men and women at up to 50% off.

Also starting today, elusive designer boutique ATELIER NEW YORK is kicking off its clearance sale with 70% off its directional designer collections including labels like Maison Margiela, Ann Demeulemeester, BalmainRick Owens, the coveted Vetements, and more. Once known as an avant-garde men's store, Atelier has recently added womenswear as well, so it should be great opportunity for late-summer savings for everybody.

Be sure to check our SALE ROLL sidebar at left for hours, locations and other details, and good shopping luck!


Adidas Said To Be Preparing Major Team-Up With Alexander Wang

An Alexander Wang look from Spring 2015 inspired by Adidas Stan Smith and Rod Laver sneakers

We're not sure if there is an official name for Alexander Wang fans (Wang-heads? That seems wrong.) but, according to WWD, they should start getting excited about now because a collaboration with Adidas is reportedly in the works. The collaboration would presumably be announced right after the designer's Spring 2017 show on September 10. Details of the rumored line are not yet available, and the principals are remaining mum at the time, but it is said to be conceived along the lines of the athletic-wear company's long running collaborations like the ones it continues to produce with Stella McCartney, Raf Simons, Rick Owens, Pharrell Williams, Yohji Yamamoto and, of course, Kanye West, whose brand concept has just recently been fully fleshed out. Whether or not it will be under the main Alexander Wang, T by Alexander Wang or another newly created moniker remains to be seen, but it is guaranteed to leap to the top of the designer collaboration list whenever it materializes. Look for confirmation in the coming weeks, and think about what the designer who once created dresses that pay tribute to the iconic Stan Smith and Rod Laver tennis shoes (pictured at right) could do with a full collaboration line at Adidas.

Alexander Wang Said to Be Adidas’ Next Fashion Collaborator (WWD)


MAC Will Hold Its First Sample Sale Next Week
Barker Black Add A Sale This Week


Get ready for some shopping chaos. In an unusual move, popular makeup brand M·A·C will hold a public sample sale in New York. From next Tuesday through Friday the fourth floor of the Metropolitan Pavilion in Chelsea will offer a substantial 60% off on makeup from the brands regular and special limited edition lines. While it's not unheard of to have samples sales for makeup, it's unusual for a brand as bug and popular to hold a public sale on this scale. Expect long, long lines, so if you are inclined to check out this sale, be sure to bring some patience and fortitude.

Also added to the sale schedule this week are last minute additions from designer ALTUZARRA* and elegant men's footwear label BARKER BLACK
Altuzarra's glamorous ready-to-wear collection will be on sale for three days starting today its showroom in SoHo. Though designer Joseph Altuzarra's profile is high, his business is still small and independent, so we don't know if the sale will offer much more than actual samples, but it's a must-check-out for fans of the up-and-coming fashion star.

Fans of handmade English men's shoes will be much more familiar with Barker Black, who will be offering 60% off at its NoLita boutique. Look for beautifully made classic shoes with subtle twists including its signature skull-and-crossbones broguing.

Check our SALE ROLL sidebar at left for locations, hours and other details.

We have been notified that the Altuzarra sale that has been posted here as well as by several other blogs is not, in fact, open to the general public. Sadly, we can no longer recommend venturing down to the showroom this week. Maybe next season...


Get Ready For Adidas x Yeezy Stores Coming Soon


Courtesy Photo: Eric Liedtke of Adidas with Kanye West

It may not be the first musician/sneaker collaboration, or even the best, but Kanye West's Adidas x Yeezy team up is set to be the biggest. While the collection's Yeezy Boost shoes have been an unqualified hit, selling out almost instantaneously, the apparel and accessories have been a rockier road. First shown for Fall 2015, they were surprisingly well-received but the press and retailers, but upon delivery, the high prices for sweatshirts and stretch separates rattled even manufacturer Adidas, who stated that they would only be working on the shoes going forward. The Spring 2016 apparel line seems not to have materialized, and the coming Fall line boasted glittery collaborations with Balmain shown at a combination fashion presentation/album release party at Madison Square Garden that threatened to overshadow anything else that may have happened during Fashion Week. Now that the dust has settled, Adidas is back in the fold with plans for the future that include not only more Yeezy sportswear, but performance athletic wear and freestanding retail stores. A whole new division, Kanye West + Adidas has been created to produce Yeezy products for men and women based out of Adidas U.S. headquarters in Portland, Oregon.
Adidas group executive board member Eric Liedtke calls the West "a true creator who has the ability to see things others don’t". A timeline for the full flowering of the collaboration is unclear, but it seems likely that New York would be high on the list —if not at the top— of locations for one of the new stores. If there is one thing we have learned about West as a showman, it's that he doesn't like to come at these sorts of reveals in a normal way. A last minute addition to either the upcoming men's or later women's New York Fashion Weeks would not be out of the question, but then neither would a crashing of Paris Couture Week, so keep an eye out for Kanye's next sneak attack as his apparel ambitions seem, against all odds, to be taking shape in a big way.


Adidas and Kanye West Step Up Collaboration (WWD)


Jason Markk's Sneaker Cleaning Shop Plans An NYC Pop-Up This Montn


Did you buy some spanking-fresh, white Adidas Stan Smiths a couple of years ago?
Have you been dutifully wearing them with everything?
Are they now a little bit (or a lot) less bright and white than they once were?
If you have been searching for ways to restore their fresh look, then you may have stumbled upon Jason Markk, who has turned sneaker maintenance into a new industry by creating products that allow collectors, enthusiasts and just regular old sneaker wearers to stave off the inevitable moment when their beloved kicks finally, just "die" from wear and tear.  Markk's sneaker care kits have shown up in retailers ranging from J.Crew to footwear temple Kith, and he has finally opened his own flagship concept store in Los Angeles (pictured right) where you can drop off your shoes for a refresh just as if it were a dry cleaner. Services range from a $10 Classic Clean to the $65 Purple Label Detail featuring a deep cleaning and reconditioning of beloved sneakers. The good news for New Yorkers is that, according to the New York Times, Markk is bringing this in-store service to New York City with a pop-up shop from June 18th to the 26th at the Footaction store on 14th Street. Hopefully, this will be a test for a more permanent East Coast outpost, because you don't have to be a raging sneakerhead to feel the pangs of regret at eventually having to relegate a favorite pair of hard to find Nikes or Adidas to the trash heap because you have chosen to actually wear them instead of keeping them preserved for posterity.

Jason Markk Pop-Up at Footaction Star Club, 22 East 14th Street between Fifth Avenue & University Place, Union Square
Scuffed-Up Sneakers? No Way By Steven Kurutz (NYTimes)


Under Armour Taps Tim Coppens To Burnish Its Fashion Image

Courtesy Image via

Last week, we suggested that athletic giant Under Armour lacked the prestige to make a case for a major flagship store that might appear in the GM Building.
We may have spoken too soon.
This morning, Business of Fashion announced that Belgian born, New York based designer Tim Coppens would be adding to his duties at his own label and joining Under Armour as  executive creative director of Under Armour Sportswear, a new, more upscale casual sub-brand for men and women to be known as UAS that will appear in stores this fall (see the logo at left). While Coppens has long incorporated athletic elements in collections for his own five-year old label, and designed for Adidas and Ralph Lauren's RLX performance athletic wear line, the UAS label will be Under Armour's first collection not designed specifically for sport, but for every day casual wear. The label will include apparel, shoes and accessories for men and women as a complete lifestyle statement, but aside from the brand's flagships in New York and Chicago, the line is expected to be found in department stores which do not typically carry the main Under Armour label, and have yet to be identified.
“It’s not activewear. It’s not athleisure,” Ben Pruess, Under Armour's senior vice president of sportswear tells BoF, “It’s very specific to this idea of young, ambitious, new generation of clothing.” Coppens calls the line “casual, lifestyle-directed” and promises that it will incorporate the technical innovations that the brand has pioneered in athletic wear into casual clothes for what he calls an "ambitious generation".
It's a natural brand extension for the athletic brand which is already worn as casual wear by many of its customers, but it is also the company's pitch to gain the kind of prestige that Nike and Adidas and even Puma have acquired over the years. Those brands have sub collections that are regularly found in influential fashion stores like Barneys, Opening Ceremony, Colette and Dover Street Market. They can boast of collaborations with celebrities and designers like Raf Simons, Rihanna, Pharrell Williams, Rick Owens, Undercover's Jun Takahashi, Riccardo Tisci and Olivier Rousteing, whose latest Nike collaboration happens to launch today. It remains to be seen if UAS will be able to scale those fashion heights, but including the CFDA darling Coppens will go along way toward ingratiating Under Armour to the kind of fashion insiders who are in a position to get the label in front of the customers it seeks. Under Armour has clearly been working to be counted among the likes of Nike and Adidas as a brand that goes beyond just providing quality athletic gear, and now, all we need to see is whether or not they can produce a product that will get them there.

Tim Coppens Designing New Line for Under Armour (Business of Fashion) 


Olivier Rousteing's Nike Collaboration Just As Shiny As You Would Expect


Another hot designer has joined the ranks of sneaker behemoth NikeLab's collaborators. Over the weekend, Balmain's creative director Olivier Rousteing announced via his Instagram that he would be joining forces to launch a NikeLab x Olivier Rousteing: Football Nouveau collection by posting a a new logo featuring the famous swoosh and his own initials in a regal shield shaped crest. The gold-and-black color scheme reflects the increasingly baroque sensibility that he expresses in his fashion collections, but, like his fellow designer Roberto Tisci of Givenchy, Rousteing's team up will be under his own name, or initials, rather than under the auspices of the Parisian label that brought him fame. Whether this is a pattern that will follow through future designer collaborations remains to be seen, but it does seem that, like Tisci, whose initial items focused on a reimagining of Nike's iconic Air Force 1 sneaker, Rousteing's collection will center around a particular theme, soccer, in this case —and lots of gold trimmings. New product images released this morning show the designer himself as model in simple black t-shirts with gold logo decals, some gilt-trimmed sweatpants and lots of golden soccer balls. He even shares one image with star footballer Cristiano Ronaldo decked out in the collection (pictured above) shot by Nick Knight. Items, also photographed on pro-footballers, include jackets, tops and pants all in black touched with gold trimming and zippers, and four Nike soccer shoes, Footscape Magista, Free Mercurial Flyknit, Roshe Tiempo VI and Free Hypervenom 2 re-imagined by Rousteing. The collection will be available as soon as next week on June 2. we are expecting the collection to appear at the NikeLab store in SoHo and at Dover Street Market as well as select other sneaker outlets that focus on the brand's more fashion-y offerings —more likely at Barneys than at Foot Locker. Get ready for another hot collaboration rush sometime this summer, and have a look at the promo video of Rousteing at work below and more of the images including some spectacular shots by Knight for Dazed and Confused magazine after the jump.

Olivier Rousteing (Instagram)
A Golden Touch: NikeLab x Olivier Rousteing (Nike News)

Football Nouveau from NIKELAB on Vimeo.


Olivier Rousteing's Nike Collaboration Just As Shiny As You Would Expect" »


Sparkle Feet Edition

Photo by Jennifer S. Altman for The New York Times

Critical Shopper Jon Caramanica returns in this week's Thursday Styles to take on the dismayingly resilient trend of luxury designer sneakers by visiting the newly expanded Giuseppe Zanotti Design boutique on Madison Avenue. Designer sneakers are nothing new. They go back decades, but the current iteration, mostly aimed at men, has resulted in increasingly embellished and costly athletic shoes that are further and further removed from any actual sports that they were originally intended for. While Zanotti is hardly the only designer offering such footwear, he does make some of the most baroquely adorned models. Our shopper compares the designer's style to the "brazen, sexy vulgarity" of the 1980s, although as someone who lived through that decade, we can assure that Zanotti's designs far surpass the glitz of that decade with higher heels and flashier materials than anything anyone wore back then. 
In fact, it is the glitz of the actual store that first strikes our shopper's eye, but it seems almost too humble a setting for Zan0tti's ever more lustrous offerings. Our shopper isn't blinded by the gleaming surfaces before him, however. It turns out that the increasingly impractical shoes are not all that comfortable. "All of the sneakers I tried on had the first-wear inflexibility of shoes, and the leather began to visibly crack with the first steps," he writes, describing them as "like wearing huge pieces of candy on your feet." The token apparel items presented to complement the shoes seem similarly shiny, impractical and uncomfortable. Ultimately, our shopper never really gets to the bottom of whom this store and its crass sneakers are for. Who is the guy (as usual, Caramanica mostly ignores the larger women's side of the store) who wants to drop $1,250 on an extravagant, bejeweled variation on a pair of $150 Nikes? We never really find the answer beyond the suggestion that it is not our shopper.

Critical Shopper: The Store With the Golden Sneakers By Jon Caramanica (NYTimes)
Giuseppe Zanotti Design 806 Madison Avenue between 68th & 68th Streets, Upper East Side


Bally & Georg Jensen To Move A Few Blocks Up Madison Avenue

The game of Musical Stores on Madison Avenue will continue as famed Swiss shoe and accessory brand Bally will move from its current home in the GM Building to Georg Jensen's shop at 687 Madison. Georg Jensen, by the same token will relocate further uptown to 698 Madison.
what may seem like lateral move for both companies may in fact be something of marginal improvement for Bally, which has endured continuing efforts to reposition and improve its fashion image in its GM building location through a series of creative directors. The move will have it taking the entire southeast corner of 62nd and Madison including not only the Jensen store but also the adjacent former Church's shop which has been closed for several months now creating a total of about 3,000 square feet. It is a somewhat more favorable location just a block up from Barneys with a much more intimate scale than the cavernous GM Building space.
Georg Jensen's new home will have be the former Kentshire shop where, between the ground floor and the basement, it will have 1,600 square feet to display the famous Danish jewelry and silver designs.
No word yet on who will takeover the current Bally store which is on the back end of a wing that features a temporary (or possibly not so temporary if rumors are to be believed) Cartier store, and if there is a new Church's store in the works, something New York City hasn't been long without in decades, then it is still under wraps.

The WTC transit hub is an exhausting mess (NYPost via The Real Deal)