Adidas Originals has a distinctive store on Wooster Street (pictured above) with a retractable garage door-style front that opens up to the street when the weather permits. It's a cute, memorable store that does a great job of representing the sub-brand's image only a few blocks away from the big Adidas flagship at Broadway and Houston Street.
For a corporately owned showcase, it has some personality.
So it's moving.
The Observer reports that Adidas has leased a 3,100 square foot space with another 2,100 square feet in the basement for 10 years at 115 Spring Street between Mercer and Greene streets that used to be the Opera Gallery, one of the few remnants of the days when SoHo was really a gallery district with a few high fashion boutiques scattered throughout. Reportedly, the gallery's lease was bought out by the landlord, apparently to snare a more lucrative retail tenant.
Though it is currently on a desirable but relatively quiet block of Wooster between Houston and Prince Streets, the new space will bring Adidas Originals a little bit closer to the hustle and bustle of SoHo's Broadway stretch on the more heavily foot-trafficked Spring Street. The store is eyeing a September opening, but it is unlikely that the open-air front will be replicated in the landmarked district, so enjoy the airy Wooster Street shop while you can.
Adidas Relocating Soho Store to SL Green Property (Commercial Observer)