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Fashion's Night Out is over and we are pooped. POOPED!
If the goal of the event was to get people into stores, then in Manhattan, at least, it succeeded wildly. Every shopping area we hit was busy, and some were downright teeming with people.
We started the evening after three runway shows and three presentations, so really, we would just as soon have stayed home, but that would have been shirking our duty, and if the designers are putting in extra effort, so should we.

We began at
Saks, whose main floor was packed with surprisingly dressed-up customers. The entire store felt like it was a busy Saturday in high season, with particularly concentrated crowds on the sumptuously renovated, designer laden third floor. We made our way to 7 to meet our friend
DJ Aaron Elvis who was spinning for
Marc by Marc Jacobs with a martini and margarita bar in tow, and the drinking was in full swing. As we were next off to SoHo, our friends from Marc urged us stop by their Mercer Street shop where we found the designer himself in his signature kilt with more cocktails and snacks. Between Marc,
Vera Wang, Costume National and Marni, that particular block was a raging party scene.
Onward to Greene Street, where we had Champagne with our friends from
PHI and met Creative Director
Andreas Melbostad along with star of the runways
Suvi Koponen, who is lovely and tall, especially in her PHI boots. We would have happily to spend the rest of the evening there, but there was more to see. SoHo in general was buzzing, and some stores like
Intermix were forced to impose velvet ropes on the sidewalk like nightclubs (which kind of defeats the purpose of the event, does it not?)
A Bathing Ape had a line wrapped around the corner of Spring Street, but that happens there every other day. The new
Original Penguin store celebrated its grand opening with live models in the window, and
Opening Ceremony was a madhouse. Throngs waited on the sidewalk to get in, but even if you weren't ready to face that, there were vendors on the street like
Band of Outsiders' Tie Truck, selling specially priced neckwear just for the evening. Perhaps no store was better suited to the evening that
Jil Sander across the street, whose first level is basically empty display space, making an easy transition to stylish downtown bar.

After a quick tour through
Anna Sui's elaborate
Target Pop-Up on Crosby Street where models played various "
Gossip Girl" characters and we were on to the final phase of our evening.
The last leg of our tour took us up to the West Village, where we meant to stop in at
John Bartlett, but as his tiny store was quite full, and our feet were starting to give out, we headed up Bleecker Street where
Ralph Lauren's string of shops had people flocking and Marc by Marc Jacobs was offering customers their photographs taken with models.
Finally, Raindrops began to fall as the Meatpacking District loomed.
Adam by Adam Lippes had a lounge-y vibe and giant searchlights rotating at the front door.
Theory's huge flagship was packing them in and taking orders for young designer accessory lines, and
Jeffrey had a crush at the door that was surely brought on by rumors of
Hugh Jackman. Did we stick around? No. Could we have gotten if we had? Probably not, but our feet were thanking us for turning homeward as we passed the door lines at
Stella McCartney and
Alexander McQueen at 10 PM.
Did the event translate into sales? We don't exactly know yet, but what we do
know is that retailers and designers have learned that they now need to
do more than just hang up the clothes and open their doors to get
customers back shopping again, and open bars don't hurt.